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ABOUT ALU

ALU provides higher education for a higher purpose. Our students declare missions, not majors

.They develop the real-world skills to take on the world’s most pressing challenges. And they take ownership of their learning from day one through our peer and student-led approach – because ALU believes in the power and agency of young people to start shaping the future right now

.Together with a world-class faculty and staff, our students are igniting a ripple of positive impact across Africa and the world

.
HOW WE WO

RKAs a high-growth start-up, the ALU Team works in starkly different ways to traditional academic bureaucracies. We approach education from first principles, empower individuals to design, test, and implement creative new ideas, and work closely together to craft transformative learning experiences. We are deeply passionate about our students and excited by the challenge of building something entirely ne

w.
The African Leadership University is committed to ensuring the safety and Well-being of all students under our care. As part of this commitment , we have a comprehensive safeguarding policy in place , which outlines our Zero-tolerance approach to any violation of safeguardi

ng.
ABOUT THE

ROLE
ALU is entering an exciting phase of growth, and we are seeking an experienced and results-driven Performance Marketing Senior Associate. The role will be responsible for driving ALU’s digital marketing strategy. This role focuses on optimising our online marketing efforts across various channels to achieve maximum ROI. You will work closely with the marketing team to develop data-driven campaigns that enhance our digital presence and generate l

eads.The role is responsible for spearheading the creation and execution of visual content across multiple platforms, ensuring consistency with the ALU brand identity. This role requires a blend of creativity, leadership, and technical skills to produce engaging and effective designs that resonate with our target audience. You will work closely with the marketing, student recruitment, admissions, product, and other Business units to develop and implement design strategies that enhance our brand pres

ence.
RESPONSIBI

• LITIES
  Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and
• others.Analyze campaign performance and adjust strategies to maximize ROI and achieve marketing
• goals.Conduct A/B testing to evaluate the effectiveness of different ad creatives, audiences, and stra
• tegies.Monitor and report on key performance indicators (KPIs) and metrics, providing actionable in
• sights.Collaborate with the content and design teams to develop compelling ad cre
• atives.Manage the marketing budget and allocate resources effectively to various cam
• paigns.Stay updated with the latest trends and best practices in digital mar
• keting.Work with analytics tools to track and report on campaign perfo

rmance.
REQU

• IREMENTSBachelor’s degree in Marketing, Business, or a relate
• d field.At least 4 years of experience in performance marketing or a simil
• ar role.Proven track record of managing successful digital marketing ca
• mpaigns.Proficiency in marketing platforms such as Google Analytics, Google Ads, Meta Business Manager, LinkedIn Sales Naviga
• tor etc.Strong analytical skills and experience with data-driven ma
• rketing.Excellent project management and communication
• skills.Ability to work independently and as part of
• a team.Knowledge of SEO and content marketing is