Regional, Field Operations Lead

Babban Gona

Babban Gona

Posted on Tuesday, April 18, 2023

Job Description

The Regional, Field Operations Lead will be responsible for managing all field operations in their assigned region, including overseeing sales, marketing, and customer service activities. They will be responsible for developing and executing strategies to drive growth, improve customer satisfaction, and ensure operational excellence.


  • Develop and implement regional sales and marketing strategies to meet or exceed revenue targets.

  • Provide leadership and guidance to field teams, including sales representatives, account managers, and customer service personnel.

  • Develop and maintain strong relationships with key customers, partners, and stakeholders in the region.

  • Manage operational and capital budgets for the region, including forecasting, reporting, and variance analysis.

  • Develop and implement customer service strategies and programs to ensure high levels of customer satisfaction.

  • Analyze sales and marketing data to identify trends, opportunities, and areas for improvement.

  • Collaborate with cross-functional teams, including product development, supply chain, and finance, to ensure that field operations are aligned with company goals and objectives.

  • Identify and implement best practices for field operations, including sales processes, customer engagement, and team management.

  • Monitor and report on key performance indicators (KPIs), including sales targets, customer satisfaction, and operational metrics.

  • Ensure compliance with all applicable regulations, policies, and procedures related to field operations.


  • Bachelor's degree in business, marketing, agriculture, or a related field.

  • At least 5 years of experience in field operations, sales, or marketing, preferably in the agricultural or technology industry.

  • Proven track record of developing and executing successful sales and marketing strategies.

  • Excellent leadership and team management skills, with experience managing remote or distributed teams.

  • Strong analytical and problem-solving skills, with the ability to analyze complex data sets and make data-driven decisions.

  • Strong communication and interpersonal skills, with the ability to build strong relationships with customers, partners, and stakeholders.

  • Ability to work in a fast-paced, dynamic environment, and manage multiple priorities simultaneously.

  • Ability to travel within the region as needed, and work flexible hours to accommodate customer needs.

  • Understanding of the agricultural landscape in Nigeria and key challenges faced by farmers and other stakeholders.

  • Knowledge of sales and marketing techniques, including customer segmentation, lead generation, and account management.

  • Familiarity with CRM and other sales and marketing tools, and ability to leverage technology to streamline field operations.

  • Commitment to delivering high-quality customer service, and ability to design and implement effective customer engagement strategies.

  • Understanding of regulatory and compliance requirements related to field operations, and ability to ensure compliance with all applicable regulations and policies.

Start Up Environment 

  • Thrives in a fast paced, start-up environment with dynamic business priorities. 

Unlocking Potential of Team Members

  • Extensive experience and passion for coaching mentoring a team. 

Work Location 

  • This role would be based in Kaduna.