Manager, Agrochemical Sales

Babban Gona

Babban Gona

Other Engineering, Sales & Business Development
Lagos, Nigeria
Posted on Monday, June 26, 2023

Job Description

Who we are

Babban Gona is an award-winning, high impact, financially sustainable and highly scalable social enterprise, part-owned by the farmers we serve. Babban Gona, was created to attract youth to agriculture specifically and away from the looming instability of extremist groups.
We accomplish this by franchising thousands of farmer cooperatives across Nigeria, dramatically increasing the profitability of the smallholder members 2.5 times above the national average. This dramatic increase in net income is accomplished by delivering an integrated holistic package of training, farm inputs and marketing services, on credit. Babban Gona has been able to deliver this credit while maintaining one of the highest repayment rates in the world, currently above 99%, leveraging our comprehensive 8 levels of risk mitigation.
We developed the model with our partners that include His Highness Muhammad Sanusi II, the Sarkin (Emir) Kano, Nestle, IITA, DfID, USAID, GIZ, AGRA, BMGF, Skoll, Kiva, FMCB, Mulago, GIF and Rockefeller Foundation amongst others.
Key Responsibilities
We are seeking a dynamic and results-driven Manager, Agrochemical Sales to lead our sales team and drive the growth of our agrochemical product line. The successful candidate will be responsible for developing and executing sales strategies, managing customer relationships, and achieving sales targets. The Manager, Agrochemical Sales will also be responsible for providing market insights, identifying new business opportunities, and ensuring customer satisfaction.
  • Develop and implement sales strategies and tactics to drive the growth of the agrochemical product line, ensuring alignment with company goals and objectives.
  • Develop and execute strategies to enter new and emerging markets.
    Lead and manage a team of sales representatives, providing coaching, guidance, support, and performance feedback to ensure the team's success.
  • Build and maintain strong relationships with key customers, including farmers, distributors, and retailers, to generate sales opportunities and foster long-term partnerships.
  • Identify market trends, customer needs, and competitive landscape through market research and analysis. Utilize insights to develop strategies that give the company a competitive advantage.
  • Collaborate with cross-functional teams, including marketing, product development, and supply chain, to ensure seamless execution of sales strategies and effective product positioning.
  • Monitor sales trends, analyze sales data, and generate regular sales reports. Identify areas of improvement and develop action plans to address any gaps.
  • Stay updated on industry trends, market conditions, and regulatory changes related to agrochemical products. Share knowledge with the team and provide guidance on compliance requirements.
  • Represent the company at industry events, conferences, and trade shows to enhance brand visibility, network with potential customers, and identify business opportunities.
  • Develop and maintain accurate sales forecasts, budgets, and other sales-related documentation to support effective planning and decision-making.
    Foster a culture of high performance, teamwork, and continuous learning within the sales team.


  • Bachelor's degree in agriculture, Business Administration, or a related field. A master's degree is a plus.
  • Minimum of 8 years of experience in agrochemical sales, with a proven track record of achieving sales targets and managing a sales team.
  • In-depth knowledge of the agricultural industry, including a strong understanding of crop protection products, fertilizers, and related agricultural inputs.
  • Proven experience in fertilizer and herbicide sales.
  • Demonstrated success in developing and executing comprehensive sales strategies, including market segmentation, customer targeting, and value proposition development.
  • Excellent leadership and team management skills, with the ability to motivate and inspire a sales team to achieve outstanding results.
  • Strong business acumen, with the ability to analyze market data, identify trends, and make data-driven decisions.
  • Exceptional communication and negotiation skills, with the ability to build strong relationships with customers, partners, and stakeholders.
  • Proficiency in using sales CRM systems and other sales-related software tools.
  • Proven ability to thrive in a fast-paced, target-driven environment, managing multiple priorities and meeting deadlines.
  • A passion for the agricultural industry and a genuine interest in contributing to sustainable agriculture and food production.
Start Up Environment
Thrives in a fast-paced, start-up environment with dynamic business priorities.
Unlocking Potential of Team Members
Extensive experience and passion for coaching mentoring a team.
Work Location
This role would be based in Lagos/Kaduna.


  • Competitive salary
  • Health Insurance
  • Pension
  • Performance Bonus
  • Annual paid vacation
  • Group Life Insurance