Digital Communications Officer

BURN Manufacturing

BURN Manufacturing

Marketing & Communications
Nairobi, Kenya
Posted on Thursday, December 21, 2023

About the Role

BURN is looking for a Digital Communications Officer who will be responsible for developing and implementing digital strategies that promote BURN, our products, and initiatives across various online platforms. This role will play a crucial part in enhancing BURN's digital presence, engaging with stakeholders, and driving awareness about our brand.

The ideal candidate for this role is someone with experience in digital communications, web management, social media, and UI/UX design.

As our Digital Communications Officer, you will deliver effective communications on all projects, ideas and activities within the company, with guidance from the Head of Communications.

You will also use data and user research analysis to measure the performance of our content and see how we can improve.

Duties and Responsibilities:

  • Support the communications team to develop an online strategy for BURN’s digital assets including creating and executing social media campaigns to support marketing and PR initiatives.
  • Develop engaging and relevant content for BURN's website, social media, blogs, and other digital channels that align with brand messaging and target audience preferences.
  • Manage and curate BURN's presence on social media platforms particularly LinkedIn to drive brand awareness and engagement.
  • Work closely with the Head of Creative and the creative team to ensure quality of ideation and creative asset execution.
  • Plan and execute email marketing campaigns, including content creation, list segmentation, and analysis of campaign performance.
  • Ensure compliance with email marketing best practices and legal regulations.
  • Develop and update BURN's website content to reflect current products, events, and initiatives.
  • Monitor website performance, implement SEO best practices, and identify opportunities for improvement.
  • Utilize digital analytics tools to track and report on key performance indicators (KPIs) for digital communications efforts. Use data insights to optimize content and campaigns for better results.
  • Engage with online communities, industry influencers, and partners to expand BURN's digital reach and foster meaningful connections.
  • Collaborate with the Communication Department to handle digital crisis communication effectively and professionally when necessary.

Skills and Experience:

  • Bachelor’s degree in journalism, Public Relations, Computer Science, or another relevant field.
  • 3–5 years of professional experience in Web Development, Communications, or social media and Digital Campaign Management
  • Strong written communication skills and competency to produce and deliver content to a wide audience.
  • Proven experience developing and implementing strategies for LinkedIn.
  • Experience with Content Management Systems and Adobe Creative Cloud
  • Proven experience in the design and delivery of innovative and effective digital communications on a variety of channels
  • Excellent IT, design, and project management skills
  • Knowledge and understanding of communication practices, tools, and techniques in social media.
  • Superior organizational skills and attention to detail
  • Ability to prioritize tasks and meet deadlines with minimum supervision.

Qualified Female Candidates encouraged to Apply

BURN does not charge a fee at any stage of the recruitment process (application, interview, meeting, processing, training, or any other fees).