Trade Activation Lead - Tanzania
Dar es Salaam, Tanzania
Posted on Jan 14, 2025
About the Role:The Trade Activation Lead will play a crucial role in driving market penetration and brand visibility for ECOA. This role requires a dynamic and results-oriented individual with a proven track record in executing successful on-ground marketing activations and linking results to leads & sales conversion. Reporting directly to the Marketing Manager, this individual will be responsible for planning, executing, and evaluating trade marketing initiatives that drive consumer engagement and sales growth.Duties and Responsibilities: - Plan, manage, and execute marketing activations in various Tanzania locations to drive customer engagement and lead generation.
- Identify, recruit, and train brand ambassadors and ushers to effectively represent the company at activations.
- Source and ensure the timely delivery of all necessary materials for activations, including flyers, parasols, tents, and promotional items.
- Ensure that all activations align with the approved brand look and feel, including set-up, visuals, messaging, and customer experience.
- Coordinate the logistics for activations, including location booking, transport, setup, and tear-down.
- Track and analyze the performance of all activation activities, measuring key metrics such as sales uplift, customer reach, and ROI.
- Prepare comprehensive reports on activation performance and provide actionable insights to the Marketing Manager.
- Collaborate closely with the sales team, commercial, and other stakeholders to ensure successful campaign execution.
- Stay abreast of market trends, competitor activities, and consumer behavior.
- Identify and implement innovative activation strategies to improve market penetration and brand visibility.
- Ensure all activities are conducted in compliance with relevant regulations and company policies and government required permits and licenses.
- Monitor and report on the number of prospects generated from activations, track ROI, and analyze the conversion of leads into customers.
- Work closely with the sales and marketing teams to ensure activations align with broader campaign objectives and sales strategies.
- Manage activation budgets and ensure cost-effective execution while maintaining a high impact on customer engagement.
- Develop and implement post-activation reports analyzing key performance indicators (KPIs) such as:
- Number of prospects generated from activations.
- Conversion rate of leads into sales.
- Return on Investment (ROI) for marketing activations.
- Trade activator performance and customer feedback from activations.
- Adherence to activation budgets and timelines.
Qualifications: - Bachelor's Degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in trade marketing, field marketing, or a related field.
- Proven experience in managing large-scale promotional teams and launching successful brands.
- Strong understanding of sales and marketing principles, including brand building, customer relationship management, and channel management.
- Excellent communication, interpersonal, and presentation skills.
- Strong analytical and problem-solving skills with the ability 1 to analyze data and draw actionable insights.
- Proficiency in Microsoft Office Suite and other relevant software.
- Ability to work independently and as part of a team.
- Strong organizational, and time-management skills.
- A passion for achieving results and exceeding expectations.
Key Skills & Competencies: - Leadership & Team Management
- Strategic Planning & Execution
- Communication & Interpersonal Skills
- Analytical & Problem-Solving Skills
- Results-Orientation
- Customer Focus
- Project Management
- Data Analysis
- Cross-functional Collaboration
Qualified Female Candidates encouraged to ApplyBURN does not charge a fee at any stage of the recruitment process (application, interview, meeting, processing, training, or any other fees). 
