Key Responsibilities
I. Tribal Health Market Development
Contribute to CareMessage’s market development strategy for Tribal Health.
Build and manage a targeted account strategy across Tribal Health Organizations, Urban Indian Organizations, inter-Tribal health partners, regional associations, and aligned ecosystem partners.
Use existing relationships and market knowledge to identify high-fit opportunities, partnership pathways, and customer needs.
Develop CareMessage’s point of view on how patient engagement, outreach, reporting, and data capabilities can support Tribal Health priorities.
Represent CareMessage at Tribal Health, Indigenous health, public health, and regional conferences where market presence and relationship-building are important.
Build trust through culturally respectful engagement, strong follow-through, and clear understanding of local context.
II. Business Development & Strategic Partnerships
Source, develop, and close new Tribal Health opportunities through direct outreach, referrals, partner channels, conferences, and relationship-based business development.
Build and maintain relationships with executive leaders, clinical leaders, operational leaders, IT/EHR stakeholders, and board or governance-adjacent stakeholders as appropriate.
Identify strategic partnership opportunities with organizations serving Tribal Health, including technology partners, public health partners, associations, funders, and regional networks.
Shape opportunities early by understanding customer priorities, funding pathways, operational readiness, procurement processes, and technical requirements.
Develop account and territory plans that translate relationship-building into measurable pipeline and revenue.
- Partner with the Chief Revenue Officer on market prioritization, strategic account strategy, and ecosystem partnerships.
III. Personal Sales Execution
Personally own and close new Tribal Health ARR, with annual revenue targets to be finalized based on territory scope and ramp expectations.
Lead complex, high-trust sales cycles from discovery through close.
Conduct strong discovery across executive, clinical, operational, and technical stakeholders.
- Build compelling business cases that connect CareMessage’s capabilities to customer goals such as access, care gap closure, patient communication, staff efficiency, reporting, and health outcomes.
Navigate multi-stakeholder decision-making, including budget, procurement, contracting, technical review, and implementation readiness.
- Model disciplined sales execution, including account planning, pipeline management, next-step clarity, and timely CRM documentation.
IV. Technical & Product-Adjacent Selling
Develop a strong understanding of CareMessage’s product portfolio, roadmap, implementation model, and user workflows.
Translate technical capabilities into clear customer value, including outreach workflows, segmentation, reporting, integrations, data exchange, and patient communication use cases.
- Partner with Product, Engineering, Professional Services, and Customer Experience to assess customer fit, implementation complexity, integration needs, and technical feasibility.
Understand common Tribal Health technology environments, including EHRs, data systems, reporting requirements, and interoperability constraints.
- Surface market-specific product feedback and help CareMessage understand where Tribal Health customers may have distinct workflow, reporting, data, or implementation needs.
Build trust with technical stakeholders by communicating accurately, avoiding overpromising, and ensuring internal alignment before commitments are made.
V. Market Intelligence & Go-to-Market Strategy
Partner with the Chief Revenue Officer and Chief Strategy Officer to ensure our GTM strategy is consistent with CareMessage’s mission, long term vision, and brand.
- Maintain a strong view of Tribal Health market trends, funding dynamics, policy changes, technology needs, competitive alternatives, and partnership opportunities.
Translate market insights into practical recommendations for messaging, packaging, pricing, partnerships, and product prioritization.
- Partner with Growth Marketing and Product Marketing to develop market-specific messaging, collateral, case studies, conference strategies, and outreach campaigns.
Help CareMessage define what strong market fit looks like in Tribal Health, including ideal customer profiles, adoption risks, technical readiness, and value drivers.
- Share structured learnings with internal teams so CareMessage builds durable institutional knowledge about the Tribal Health market.
VI. Cross-Functional Execution
Partner closely with Customer Experience and Professional Services to ensure prospective customers understand onboarding, adoption, support, and implementation expectations..
Partner with Finance and the Chief Revenue Officer on pricing, discounting, subsidies, grant-funded opportunities, and contract structure.
Partner with Compliance and Legal as needed on data privacy, security, contracting, and risk considerations.
Ensure customer commitments are well-documented and operationally feasible.
Serve as the internal voice of the Tribal Health market while maintaining clear commercial ownership of pipeline and revenue outcomes.
Performance Indicators (KPIs)
New Tribal Health ARR attainment
Qualified Tribal Health pipeline created
Strategic opportunities sourced through direct relationships, partners, and conferences
Conversion from target account engagement to qualified opportunities
Deal velocity and close rates in Tribal Health opportunities
Forecast accuracy and CRM hygiene
Quality of executive, clinical, operational, and technical stakeholder engagement
Market intelligence and internal enablement contributions
- Cross-functional execution quality and customer readiness at handoff