Sales Director: Treasury Sales



Accounting & Finance, Sales & Business Development
Nairobi, Kenya
Posted on Thursday, August 31, 2023


Cellulant is a leading Pan African payments company that provides locally relevant and alternative payment methods for global, regional and local merchants. We provide a single API payments platform - Tingg - that enables businesses to collect payments online and offline while allowing anyone to pay from their mobile money, local and international cards or directly from their bank.


Founded in 2003, Cellulant has more than 18 years of experience in providing locally-relevant payment solutions for businesses and their consumers.

Our evolution over the years, from a digital content business to mobile banking and now to payments has allowed us to build strong relationships and partnerships. We’ve taken our years of experience and assets acquired over the years to provide a payments platform in the continent that focuses on driving merchant business and digital payments for local, regional and global merchants in the continent, and digitizing both online and offline payments.

Since 2003, the Cellulant team has learned, adapted and leveraged their experiences to pivot the business to become the leading payments provider in the continent.

You can read more about us and our Group leaders and Country Champions.


Senior Director :Treasury sales(Africa & Middle East)


We are seeking a dynamic Senior Director of Treasury Sales to lead our expansion efforts across Africa and the Middle East. In this crucial individual contributor role, you will shape and execute a product-focused strategy, ensuring our treasury services are strategically tailored, competitive, and poised for success in diverse markets.

Key Responsibilities:


  • Cultivate a culture of collaboration and results-driven excellence.

Strategy Development:

  • Shape and drive the strategic trajectory of treasury sales across existing and new customer segments.
  • Leverage data-driven insights to analyze market trends and align offerings with evolving customer needs.

Client Relationships:

  • Foster and nurture robust relationships with key clients, understanding their unique requirements and aligning our services seamlessly.

Product Collaboration:

  • Collaborate closely with cross-functional product teams to enhance and refine treasury products based on client feedback and regional demand.

Sales Targets:

  • Provide insightful sales forecasts and comprehensive reports to senior management to meet ambitious sales targets.

Risk Management:

  • Remain current on regional regulations, market dynamics, and economic indicators, collaborating internally to ensure compliance and mitigate risks.

Training & Development:

  • Oversee continuous training and development initiatives for the sales team, keeping them well-versed in product enhancements, market trends, and regional subtleties.

Tech Integration:

  • Advocate for innovative financial technologies' integration within our treasury services, collaborating with tech teams to enhance user experiences and product efficiency.



  • Bachelor's degree in Finance, Business, or related fields. Master’s/MBA is a plus.
  • Comprehensive familiarity with the financial landscapes of Africa and the Middle East.
  • Strong understanding of financial regulations and market dynamics in the African and Middle Eastern contexts.
  • Outstanding communication skills for building robust relationships and effective collaboration.
  • Proficiency in data analysis and sales forecasting techniques.
  • Flexibility to frequently travel across specified regions

Experience required:

  • Familiarity with key players in Africa and the Middle East markets.
  • A minimum of 10 years of treasury sales experience, including at least 5 years as a dealer.
  • Good understanding of the fintech space and experience working with multiple currencies.
  • Exceptional comprehension of financial technology and its applications in treasury services.