RESPONSIBILITIES
Create a strategic social media campaigns and content that aligns with Coins.co.th’s vision and is informed by national/local business needs, culture, trends and social platforms Design, create and manage campaigns to acquire, activate and retain engaged users within and beyond our existing market. Continuously measure the quality of campaigns/engagement efforts by capturing and analyzing the appropriate social data/metrics and insights, and then acting on that information Effectively lead and communicate with the marketing team and cross-departments to ensure product quality
Steer performance beyond online marketing, initiating and optimizing end-to-end strategy from marketing to campaign to commercial to drive sustainable user and buyer growth
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate
Ensure compliance with all relevant legislation and regulations to minimize risk and enhance Coins TH's reputation
Data analysis
QUALIFICATION
At least 5 years experience online marketing
Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Tiktok, Instagram, etc.) and how each platform can be deployed in different scenarios
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multi-tasking and organizational ability
Demonstrates winning social customer service techniques.
Possesses a great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
Understanding of startups, banking, FinTech, Bitcoin/Blockchain technology
Proficiency in English and Thai
