SEO Content Manager

Coins.ph

Coins.ph

Marketing & Communications
Taguig, Metro Manila, Philippines · Capital Region, Iceland · United States
Posted on Monday, June 24, 2024
Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Join the leading Crypto Brand in the Philippines!
Who we are
We are one of the earliest and largest crypto platforms in Southeast Asia offering exchange and wallet services to our users. Our product lineup also includes electronic payment service and e-wallet. Through our wallet, users can send money to anyone, pay for bills, shop online at over 100,000 merchants, receive money transfers from 200+ countries even without a bank account, and of course view and purchase cryptocurrencies.

What you'll do

  • Develop an content editorial calendar, collaborating with other members of the team to ensure timely delivery of materials
  • Topic ideation for monthly thought leadership pieces, trending news stories and evergreen content through keyword research, Google Trends, and other news sources with cross-teams
  • Produce well-researched short, and long-form content for online publication (news articles)
  • Use SEO strategies to maximize the search visibility
  • Proofread and edit content from team members where necessary
  • Providing SEO recommendations for all incoming content requests, including content wording, branding compliance, tagging, and URL (internal and backlinks) recommendations
  • Coordinate these efforts with the rest of the team to ensure harmony with objectives
  • Conduct continuous competitive intelligence to assess competitor SEO and their content strategies
  • Leverage data to identify and propose growth opportunities of all shapes and sizes: from new content and features to section consolidation and migration to drive UV and user growth
  • Reporting on content effectiveness: monitor web traffic and user engagement (e.g. bounce rates)
  • Monitor and analyze the performance of key performance indicators (KPIs) and offer suggestions for improvement

What you'll need

  • 3+ years of proven achievement with Global SEO with a large B2C audience
  • Language ability - English business level or above
  • Proven work experience as a Content Editor, Web Editor or similar roleIn-depth experience with website analytics tools and familiarity with SEO and keyword research
  • Hands-on experience with Content Management Systems
  • Knowledge of ranking factors and search engine algorithms
  • Attention to detail with excellent written and verbal communication skills
  • Excellent project management skills and ability to prioritize and manage multiple projects from start to finish, with input from a diverse group of stakeholders
  • Strong team mindset and solid work ethic
  • Strong sense of ownership and entrepreneurial spirit
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.