Position Description:
Complete Farmer is seeking a seeking a dynamic and strategic Marketing Manager to lead our growing marketing team.
This role is pivotal in driving our marketing initiatives across digital, OOH and product marketing functions, ensuring that our four key products reach and resonate with the right audiences. The Marketing Manager will manage and mentor a team consisting of a Digital Marketing Officer and a Product Marketing Lead to create and execute integrated marketing strategies that foster growth, engagement, and brand loyalty.
At Complete Farmer, you'll have the opportunity to be part of a dynamic and innovative company with a mission to transform agriculture globally. You'll collaborate with a diverse and talented team of professionals, with opportunities for professional growth and development. Join us in making a meaningful impact on the future of farming and global food security.
What You’ll Do:
- Lead and mentor the marketing team, fostering collaboration and accountability.
- Set performance goals, provide feedback, and enhance team skills through training.
- Develop and execute a marketing strategy aligned with business objectives for key products.
- Collaborate across teams to align marketing efforts with company goals.
- Conduct market research to guide product positioning and messaging.
- Oversee and optimize digital marketing efforts across multiple channels.
- Create and execute go-to-market strategies for core products.
- Manage product launches, ensuring consistent and impactful campaigns.
- Develop and oversee the marketing budget, optimizing for efficiency and ROI.
- Monitor KPIs and provide actionable insights and regular reports to senior management.
What You will Bring:
- Bachelor’s degree in marketing, Business Administration, or a related field; an MBA or relevant certification is a plus.
- 5+ years of experience in marketing, with a focus on digital marketing and/or product marketing, ideally within AgriTech or a related industry.
- Proven experience managing a team, with strong leadership and interpersonal skills.
- In-depth knowledge of digital marketing platforms, tools, and best practices.
- Demonstrated ability to analyse and interpret data, making data-driven decisions that enhance marketing effectiveness.
- Strong organizational skills and the ability to prioritize in a fast-paced environment.
Who You Are:
- Strong ability to see the big picture, align marketing strategies with business goals, and anticipate emerging trends in the AgriTech space.
- Proficient in leveraging analytics tools to derive actionable insights and measure the success of marketing campaigns.
- Exceptional verbal and written communication skills, with the capability to present ideas and results effectively to diverse audiences.
- Proven track record of inspiring, managing, and developing teams while fostering a positive, collaborative, and productive work environment.
- Adaptable and open to change, with a proactive approach to problem-solving in a fast paced, dynamic industry.
