About Complete Farmer
Complete Farmer is a pioneering end-to-end digital farming platform that empowers farmers and connects them to global markets through cutting-edge technology, data-driven insights, and innovative farming protocols. By integrating modern agronomy, supply-chain efficiency, and technology, we are transforming agriculture into a scalable, sustainable, and profitable business for all stakeholders. At Complete Farmer, we are shaping the future of agriculture in Africa.
Position Description
The Sales Manager drives revenue growth by leading Complete Farmer’s buyer-facing commodity sales and trading activities. This role focuses on acquiring and expanding relationships with domestic and international commodity buyers, negotiating high-value contracts, and ensuring timely, profitable transactions. Reporting to the Chief Sales Officer, the Sales Manager partners closely with Field Operations, Supply Chain, and Finance to align supply with market demand, deliver on buyer commitments, and capture new opportunities in global agricultural markets.
What You’ll Do:
- Source, develop, and manage relationships with commodity buyers, traders, and institutional purchasers across local and export markets
- Serve as the primary contact for all buyer accounts, ensuring timely communication, contract execution, and ongoing satisfaction
- Conduct regular business reviews with key buyers to identify new opportunities and strengthen long-term partnerships
- Lead end-to-end sales cycles — from price negotiation and contract finalization to delivery coordination and payment follow-up
- Monitor commodity market trends, pricing dynamics, and global demand to inform trading strategies and maintain competitive positioning
- Collaborate with Field Operations and Supply Chain teams to confirm availability, quality, and on-time fulfillment of buyer orders
- Drive aggressive revenue targets by expanding the buyer base and increasing transaction volumes
- Maintain an accurate pipeline and provide reliable sales forecasts to leadership
- Implement disciplined CRM usage and performance tracking for transparency and accountability
- Ensure all buyer contracts meet internal risk, credit, and compliance requirements
- Work with Finance to manage payment terms, receivables, and credit checks for new buyers
- Recruit sales affiliates/brokers in international markets with leads accounting for 20% of sales pipeline
What You’ll Bring:
- 5+ years of progressive experience in commodity trading or B2B/B2C commodity sales, with a proven track record of closing high-value deals
- Strong knowledge of global agricultural commodity markets, pricing structures, and trading practices
- Exceptional negotiation skills and experience managing complex buyer contracts and international trade terms
- Proficiency in CRM systems (e.g., Salesforce, HubSpot) and sales analytics
- Experience working cross-functionally with operations, logistics, and finance to deliver large-scale transactions
- Bachelor’s degree in Business, Agribusiness, Economics, or a related field (MBA a plus)
Who You Are:
- Results-oriented deal maker with deep commercial acumen and a hunter mentality
- Excellent communicator and relationship builder, able to influence senior-level buyers and trading partners
- Analytical and market-savvy, comfortable making data-driven pricing and trading decisions
- Highly organized and disciplined, with strong follow-through on every stage of the sales cycle
- Integrity-driven and committed to ethical, transparent trading practices
To join us
Bring your commodity trading expertise and buyer-facing sales skills to Complete Farmer and help expand our global buyer network. Your success will directly drive revenue growth and strengthen the bridge between African farmers and international markets.
