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Reports to: Country Manager

Responsible for: N/A

Start date: 3 November 2025, for 17 months, with the possibility of extension

Term: Fixed-term contract (CDD), full-time

Based in: Antananarivo, Madagascar, with regular travel to other regions

Salary: 45,000,000 MGA gross per annum, plus health insurance

Application deadline: 30 September 2025 at 11:59 p.m. (CAT time)

Date of first round interview: Week of 10 October 2025

About DMI

Development Media International (DMI) delivers media campaigns aimed at changing behaviours, promoting health and saving lives in developing countries. We are the first organisation to scientifically demonstrate that mass media can increase life-saving behaviours (see the results of our RCT that proved our interventions can save thousands of children’s lives, here).

DMI has two priorities: first, to continue to generate ground-breaking research, second, to take our proven strategies to scale, saving as many lives as possible. We work across a range of health issues, including child survival, reproductive health, nutrition, hygiene, and early childhood development. DMI works in close partnership with leading experts in health, including WHO, UNICEF and LSHTM and has been funded by some of the world’s most prestigious organisations including the Wellcome Trust, DFID, Comic Relief, the Global Innovation Fund, Unorthodox Philanthropy, and the Mulago Foundation.

We are an innovative and rapidly growing organisation, working at the nexus between science and creativity. DMI has demonstrated that knowledge is not only a human right but is also the key to saving lives in a cost-effective way. Our intellectual rigour, enthusiasm, and willingness to learn from both our successes and mistakes, makes us distinct. Our ethos is non-hierarchical: all our staff are intellectually high-powered, and we have a “best idea wins” culture. By working at DMI you will have a genuine, measurable impact on improving lives in low-income countries.

DMI has a permanent presence in Burkina Faso, Madagascar, Mozambique, and Tanzania and also currently works in Mauritania, Uganda, and Zambia. DMI’s headquarters overlooks the Regents Canal near Kings Cross in London and provides the strategic direction for the whole organisation.

DMI is ranked as one of the most cost-effective non-profit organisations in the world by The Life You Can Save.

Find out more on our website.

Job description

The Distribution Coordinator will be responsible for optimising the dissemination of DMI campaigns in Madagascar via radio, television and digital media channels. The successful candidate will analyse media consumption trends, maintain relationships with distribution partners and rigorously monitor campaign performance.

More specifically, the Distribution Coordinator role will include the following responsibilities:

1. Continuously monitor media consumption trends in Madagascar (radio, television, social media and new technologies), proposing broadcasting combinations tailored to the target audiences of the campaigns.
2. Use available data (third-party studies, audience measurements) to guide distribution decisions, identifying the most effective broadcasting channels at national and regional levels. Propose broadcasting combinations tailored to the target audiences of the campaigns.
3. Negotiate and maintain relationships with distribution partners (radio stations, television stations and digital platforms).
4. Develop, formalise and monitor distribution contracts, ensuring compliance with contractual commitments and guarantee good value for money.
5. Support partners in strengthening their technical and organisational capacities.
6. Establish rigorous campaign monitoring mechanisms (external monitors, broadcast reports, verification surveys, etc.).
7. Work closely with the research team to analyse the reach, visibility and impact of campaigns.
8. Other tasks as required.

Person specification

Required knowledge, skills and experience

1. Minimum 3 years of relevant experience in media planning, advertising space purchasing or media campaign management.
2. Experience with community radio stations.
3. Bachelor's degree in communications, marketing, management, public relations or equivalent professional qualification.
4. Excellent organisational skills, rigour, attention to detail and ability to structure complex information.
5. Strong data analysis skills and ability to present results clearly.
6. Proficiency in office software (Word, Excel, PowerPoint) and ease with digital technologies.
7. Proficiency in French and local languages (spoken and written).
8. Willingness to travel within the province up to 30% of the time, and within the country as required.

Desirable knowledge, skills and experience

1. Experience with large-scale campaigns involving multiple stakeholders.
2. Knowledge of radio broadcast monitoring tools and techniques.
3. Proficiency in other languages spoken in Madagascar.

DMI is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

DMI operates a zero-tolerance policy on sexual exploitation and abuse and is committed to the protection and safeguarding of vulnerable individuals. Where appropriate, successful candidates will undergo background and reference checks. All DMI employees will be required to self-declare prior issues of sexual or other misconduct, termination of past employment, criminal records, and concerns registered with government authorities regarding contact with children.