Job Title: Growth Analyst

Department: Product

Location :Bangalore

About Digital Green

Digital Green is a pioneer global not for profit organization, utilizing digital platforms and community-driven approaches to amplify the voices of smallholder farmers and improve their livelihoods. Our mission is to create a world where farmers use technology and data to build prosperous communities. By harnessing the power of technology, we facilitate knowledge sharing, capacity building, and market linkages, enabling farmers to adopt sustainable agricultural practices and increase their productivity and income.

We are dedicated to transforming the lives of under-served smallholder farmers worldwide through innovative technology solutions. Backed by leading philanthropic organizations such as the Bill & Melinda Gates Foundation (BMGF), Walmart Foundation, USAID, and UK Foreign, Commonwealth & Development Office (UKFCDO), we are committed to leveraging data and technology to empower smallholder farmers and strengthen agricultural extension systems.

Overview

We're seeking a Growth Analyst to drive FarmerChat's expansion across India, Kenya, and Ethiopia by designing and executing data-driven experiments across acquisition, activation, engagement, and retention. You'll own the full growth analytics function—running 8-12 experiments per quarter to improve our acquisition, activation and retention, WAU/MAU, building dashboards and delivering weekly insights that guide strategic decisions, and coordinating growth initiatives across our global country teams. This role combines hands-on experimentation (A/B testing landing pages, onboarding flows, notifications), deep data analysis ( cohort analysis, funnel optimization), and cross-functional partnership (working with Product, Design, and Marketing to build growth into our product).

Responsibilities

1. Data Analysis & Strategic Insights

Be the Data Expert for Growth Decisions:

• Build and maintain growth and performance marketing dashboards tracking North Star and paid acquisition metrics (installs, CPI, CAC, activation rate, WAU/MAU, retention, ROAS, queries per user).
• Conduct deep-dive analyses on user behavior, cohort performance, acquisition-to-activation funnels, attribution paths, and drop-offs across paid and organic channels.
• Perform advanced segmentation by country, user type, crop, acquisition source, campaign, and engagement level to optimize targeting and creative strategy.
• Analyze WhatsApp, push, in-app, and paid campaign performance (open rates, CTR, CVR, CPI, CAC, and ROI) to improve lifecycle and re-engagement efficiency.

2. Growth Experimentation

Design, Execute & Analyze Experiments Across the Full Funnel:

• Acquisition: A/B test ad creatives, landing pages, and channel strategies to optimize CPI and conversion rates across paid social, Google Ads, and organic channels
• Activation: Run experiments to improve user activation (onboarding flows, suggested queries, push notifications, friction reduction)
• Engagement: Test features and campaigns to improve WAU/MAU (notifications, content, gamification, social features)
• Retention: Design experiments to improve D1/D7/D30 retention curves and re-engagement campaigns for churned users

Deliverables:

• Run 8-12 high-quality experiments per quarter
• Document experiment briefs with clear hypotheses and success metrics
• Present weekly results with ship/iterate/kill recommendations
• Maintain prioritized experiment backlog (ICE scoring)

Required Qualifications

Must-Have

• 3-5 years in growth analytics, product analytics, or business intelligence
• Analytics Tools: Hands-on experience with Google Analytics, MoEngage, MMP ( Adjust), Google Workspace
• Statistics: Strong understanding of A/B testing methodology and statistical significance
• Growth Expertise: Deep knowledge of acquisition, activation, retention frameworks (AARRR metrics)
• Communication: Ability to explain complex analysis to non-technical audiences clearly
• Bachelor's degree in Business Analytics, Economics, Statistics, Computer Science, or quantitative fields

What You’ll Bring

• Strong ownership mindset (not task-driven, but outcome-driven)
• Bias toward experimentation and iteration
• Ability to balance data rigor with speed
• Clear communication with both technical and non-technical stakeholders
• Passion for building technology that drives measurable social impact

Compensation and Application Process:

Digital Green is a great place to work and prides itself on a competitive and comprehensive compensation and benefits package. Digital Green is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Please send your application along with an updated CV and a cover letter explaining your suitability for the position. All completed applications should be applied through https://digitalgreen.applytojob.com/apply/FXAagDm53Q/Product-Growth-Analyst or send your resume to vidya@digitalgreen.org