Key Duties and Responsibilities
Client Profiling, Lead Generation, and Sales
- Build and maintain a detailed understanding of potential clients, including Growers, Suppliers, and Buyers in the agricultural supply chain.
- Use market research to identify and prospect new business opportunities within the target markets.
- Implement lead generation strategies, ensuring that prospects are properly qualified based on strategic targeting criteria.
- Utilize CRM tools and sales databases to track and manage leads.
- Actively build relationships with key decision-makers to foster long-term partnerships.
- Develop and execute new Customer Acquisition Strategies
User Engagement & Metrics Analysis
- Track and monitor critical business metrics such as User Acquisition Cost (UAC), Net Promoter Score (NPS), and customer engagement levels across platforms.
- Analyze the company’s digital and non-digital engagement strategies to optimize user acquisition and retention.
- Provide insights and recommendations based on the analysis of client interactions, lead generation, and overall engagement.
- Set monthly and quarterly targets for user engagement and ensure they are met through continuous analysis of client data.
- Sales team, Operations team, Leadership team
Knowledge, Experience and Qualifications Required
- 3-4 years of experience in business development, client engagement, and sales (preferably within the B2B sector, technology and/or agriculture ).