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Position Title: Communications and Brand Specialist
Reports to: Senior Partnerships, Resource Mobilization and Advocacy Manager
Travel: 30+% of the time
Location: Flexible, preferably within GMT+/-3

Are you interested in helping lead an entrepreneurial effort aimed at changing paradigms in international development, and in true partnerships with governments to reduce donor dependency and increase financial sustainability? Would you be excited to leverage your private sector background to help finance health systems? Do you get energy from working with different stakeholders – ranging from Wall Street banking institutions to ministries of health and finance to UN agencies? Are you looking to join a team of partners that are committed, experienced, and fun to work with? Then you should explore this leadership role with the Financing Alliance for Health. 

FINANCING ALLIANCE FOR HEALTH OVERVIEW 

Financing Alliance for Health (FAH), partners with the government on all steps of financing to strengthen, and sustain community health systems, leveraging primary health care to attain universal health coverage. (FAH partners long-term with Ministries of Health and Ministries of Finance teams to develop different and changing financing sources). FAH draws on private sector knowledge of financial structuring and access to private sector and development finance opportunities to increase and diversify funding options for governments to scale and sustain community health systems. 

The aim of our work is to increase access, coverage and utilization of quality primary health services at household level, in a culturally appropriate manner so as to reduce morbidity and mortality. Community health systems have a proven track record of economic, social and health impact through the thousands of jobs created for predominantly female, marginalized and young community health workers (CHWs). 

In early 2015, UN Special Envoy Ray Chambers and Prime Minister Hailemariam of Ethiopia convened a high-level group to assess financing and scale-up of Community Health Worker (CHW) programs in Africa. At the Financing for Development event in July, the group launched a report that outlined the case for investment in CHWs, existing and new CHW financing mechanisms, pathways for financing CHW programs, and principles of best-practice CHW systems. 

The report recommended creation of a ‘financing support unit’ (now called the ‘Financing Alliance for Health’) to help countries access financing for health systems (and community health in particular), given the complexity of the funding landscape, the challenges of utilizing domestic resources, and the difficulty of capitalizing on available funding opportunities. This Financing Alliance would also be charged with identifying and tapping into private sector financing and developing new, creative and ‘out-of-the-box’ models of ‘blended’ financing that combine domestic and international support with private sources of capital, including from corporations. 

The FAH (through support from its partners) soft-launched its activities in January 2016 in the four anticipated “business lines” of the Alliance: (1) Country support: the team launched a pilot project in Liberia, which culminated in a set of recommendations to the Ministry of Health of Liberia in December. In addition, the Financing Alliance is supporting work in Sierra Leone, Uganda, Malawi, South Africa and has been asked to consider supporting a number of additional developing countries (2) Analytical toolkit: Refining toolkits to support country costs, investment cases, and financing pathways. (3) Financing products/modalities: Cataloging existing options while building new tools; and (4) Market building/awareness and education: developing funding baseline, country case studies, and advocacy. 

Our Core Values 

• Respect and trust as the basis of our relationships 
• Challenging and disrupting the status quo for impact 
• Curios, passionate and effective in our approach 
• Driven to support the well-being of communities. 

POSITION DESCRIPTION 

The Communication and Brand Specialist at the Financing Alliance for Health (FAH) will play a pivotal role in the development and implementation of a comprehensive communications strategy as well as develop the organization’s brand reputation to ensure it reflects our values and mission.  

KEY RESPONSIBILITIES 

Communication Strategy: Lead the development and implementation of a comprehensive communications strategy, crisis management plan, campaigns and social media strategy aligned with the organization’s goals and objective.   

• Develop a detailed communications strategy that is in line with our five-year strategy that was developed in 2023.   
• Create 2024 fundraising communication campaign that aligns with our organization objectives.   
• Develop a comprehensive annual social media strategy and oversee its implementation and management.  
• Create the metrics for the performance monitoring, report on the metrics and give recommendations of the respective strategies and campaigns.   
• Create a crisis communication strategy that encompasses precise procedures, essential messages, and effective communication channels.  

Brand Management: Develop the organization’s brand and reputation to ensure it reflects our values and mission.  

• Craft brand positioning statements tailored to different target audiences (governments, partners, donors, community health workers among others).   
• Analyze, generate, and workshop with distinct audiences for each brand positioning statement.   
• Overseeing the implementation of brand positioning statements tailored to diverse target audiences.  
• Redesigning FAH’s website to improve its visual appeal and functionality.

Media Initiatives: Coordinate various media and advocacy initiatives to enhance understanding and visibility of FAH programs and interventions.  

• Develop and craft a media strategy that encompasses various platforms and channels and ensures that it is aligned with the organization brand message.   
• Media Monitoring: Continuously track local and global media outlets for coverage pertaining to our organization and trends in global health financing.  
• Manage and oversee the dissemination of programmatic work to uphold positive public and stakeholder impressions.   
• Prepare publications (press releases, speeches, website copy, brochures, editorials) for their internal and external audiences in relation to assigned projects.  
• Oversee production of visual (film or video), audio and electronic material, including managing websites  
• Respond to requests for information from the media on behalf of Financing Alliance for Health  

Advocacy Initiatives: Manage advocacy initiatives, including but not limited to launches and events, for FAH.  

• Oversee the FAH stories within different workstreams and promote them on various advocacy platforms, including CHU4UHC and Communities at the Heart of UHC.  
• Engage stakeholders in FAH story-telling- interviewing different stakeholders (CHWs, Government representatives etc.)  
• Lead on public communications activities through the drafting of talking points, speeches, press releases, interviews and other communication products. 
• Lead the organization of advocacy events (prepare concept notes, programs, and agendas, liaise with potential speakers)
• Identify appropriate communication channels and investigate potential speakers to participate in platforms or sessions that can enhance the FAH narrative.  

Content Development: Create and contribute to FAH-related content, including program announcements, signature publications, reports, feature articles, brand videos, campaign materials, and website content.  

• Craft elevator pitches, refine the FAH narrative, create talking points for panelists while ensuring speakers are well-prepared.  
• Thematic Materials: develop key thematic program materials, such as annual program reports, to showcase the organization’s impact and achievements.  
• Report Production and Brand Identity: assist in the creation and production of both physical and digital reports, along with other marketing materials, while ensuring alignment with FAH’s brand identity.  
• Content Synthesis: synthesize complex material into structured, reader-friendly documentation that effectively communicates our mission and impact.  

 Stakeholder Engagement: Collaborate effectively with partners and stakeholders to ensure consistent messaging across all communication channels.  

• Stakeholder Communication: Liaise with and respond to requests for information from key stakeholders, including donors, media outlets, government agencies, and the public regarding Financing Alliance for Health’s programs.  
• Stakeholder Mapping: Develop and consciously update and maintain a stakeholder mapping or engagement matrix to identify key individuals and groups and their level of influence on the organization.
• Relationship Building: Foster and maintain strong relationships with key stakeholders, including donors, partners, government agencies, and community organizations. Cultivate trust and open lines of communication.

CANDIDATE SPECIFICATION: KEY SELECTION CRITERIA 

Professional Experience 

The ideal candidate for the Communications and Brand Specialist role should possess the following qualifications: 

• Proficient in developing comprehensive communication strategy to effectively convey organizational messages and objectives.  
• 7+ years of experience in communications within corporate, development, or media sectors.  
• Bachelor’s degree in communications, Public Relations, Marketing, or a related field. Master’s degree preferred.  
• Proficiency in multiple digital and social media platforms.   
• Experience in executing successful campaigns.  
• Strong attention and proficiency in design and detail.  
• Bilingual (English and French) 

Compensation
This position offers a competitive compensation package linked to the background and experience of the candidate.  

Timing
Applications accepted on a rolling basis. 

Application Requirements
Please submit a resume as pdf document via this link 

Only shortlisted candidates will be contacted. 

FAH values the diversity of the people it hires and serves within the community. Our diversity is committed to fostering a work environment where individuals’ strengths and uniqueness are recognized, appreciated, respected and responded to in ways that fully develop their potential. 

FAH has a zero-tolerance approach to any harm to, or exploitation of, a vulnerable child or adult by any of our staff, partners or representatives. We are committed to preventing all undesirable behavior at work. This includes, child abuse and exploitation, sexual harassment and abuse.