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Food4Education
Job Title: Social Media Associate – Tap2Eat
Reports to: Social & Digital Manager
About Food for Education
Hungry kids can’t learn or grow.
Food4Education is an award-winning, locally rooted, and African-led solution to end classroom hunger. Building on more than a decade of learning by doing, we’re powering a new school feeding industry and sharing our blueprint to scale sustainable, nutritious, and affordable school feeding programs across Africa.
Today, we serve 600,000 kids DAILY in Kenya. But every day, we deliver more than a meal – improving nutrition and education outcomes for children while also creating jobs and opportunities for whole communities.
We are an experienced and trusted non-profit partner that operates with the excellence of a global business, reinvesting the value we create into local economies.
To learn more, please visit www.food4education.org
Our Values
At Food for Education, our values are guiding principles that provide us with purpose and direction and set the tone for our interactions with all stakeholders:
Build with excellence and curiosity - We’re not afraid to try new things and iterate as much as we can to find the best and most efficient way to get results;
Be the change you seek - We acknowledge that continuous improvement is a shared responsibility;
We do what we say; and say what we do - We embrace an ownership mentality;
Ask why; and commit - Share openly and question respectfully and commit fully. When we understand the why, we are able to work with a purpose.
The Social Media Associate will plan, create, and manage Tap2Eat’s social media presence across the country where the program operates. Reporting to the Social & Digital manager, this role specializes in building and nurturing local communities by engaging parents, students, public school administration , teachers, community leaders, and any other audience relevant to the Tap2Eat brand, simplifying Tap2Eat’s message into clear, parent-friendly language, and sharing timely content that builds trust, showcases program successes, and drives adoption at the local level.
1. Social Media Content Creation & Publishing
Develop, adapt, and publish content for Tap2Eat’s social media channels (e.g. Facebook, Instagram, X/Twitter, LinkedIn, TikTok as relevant) in line with the brand guidelines and content calendar.
Draft captions, basic copy, and simple visual assets (e.g. reels, stories, social tiles, short videos) using approved templates and tools.
Support localization of content for school communities, parents, and other key audiences.
2. Community Management & Engagement
Monitor Tap2Eat’s social channels daily, responding to comments, DMs, and mentions in a timely, brand-appropriate manner.
Flag sensitive issues, complaints, or reputational risks to the Brand Manager and relevant teams.
Proactively engage with partners, influencers, and community pages to build positive visibility and conversation around Tap2Eat.
3. Campaign Support (Organic & Paid)
Support the Brand Manager in implementing social media campaigns, including back-to-school, launches, product updates, and impact storytelling.
Assist in setting up and monitoring boosted posts and basic paid social campaigns, working closely with the Brand Manager and/or agencies.
Coordinate posting schedules around key events, school activities, and partnerships.
4. Influencer & Partner Content Support
Help identify micro-influencers, parent champions, and school ambassadors that align with Tap2Eat’s values and audiences.
Coordinate logistics for influencer content (briefs, content submission, deadlines, tracking posts).
Repost and repurpose influencer and partner content in line with brand guidelines and approvals.
5. Monitoring, Reporting & Insights
Track key metrics across social channels (followers, reach, engagement, clicks, saves, shares, sentiment).
Prepare simple weekly and monthly reports for the Brand Manager, highlighting what worked, what didn’t, and ideas for improvement.
Conduct basic social listening to understand parent/school conversations and competitor activity, and share insights with the Brand Manager.
6. Cross-Team Collaboration & Brand Alignment
Work closely with the Brand Manager to ensure all social media content aligns with Tap2Eat’s overall brand strategy, campaigns, and tone of voice.
Coordinate with program, customer support, and product/tech teams to ensure accurate, timely information is shared on social channels (e.g. FAQs, updates, school onboarding).
Uphold brand guidelines across all posts and interactions.
Diploma or Bachelor’s degree in Marketing, Digital Communications, or a related field (or equivalent practical experience).
1–3 years’ experience managing social media pages for a brand, organization, or agency (internships and freelance work can count).
Hands-on experience with major social media platforms (Facebook, Instagram, X/Twitter, LinkedIn; TikTok).
Basic skills in content creation tools (e.g. Canva, CapCut, Adobe Express or similar).
Experience with social media analytics (native platform insights, Meta Business Suite, or similar tools).
Exposure to working with influencers/creators and/or supporting paid social campaigns is an added advantage.
Strong written communication skills, with an eye for clear, engaging, and brand-aligned copy.
Visual sensibility and attention to detail in layout, imagery, and overall presentation.
Community-focused mindset, comfortable interacting with parents, schools, and partners online.
Highly organized, able to manage multiple posts, deadlines, and priorities.
Data-aware and curious about performance — keen to test, learn, and improve.
Proactive, responsive, and comfortable working in a fast-paced, mission-driven environment.
How to apply
Interested candidates should submit their CV and a portfolio of relevant social media or digital content work. The portfolio should demonstrate the candidate’s ability to plan, create, and manage engaging social media content.
