ABOUT GENERATION
At Generation, we believe in the power of employment to change lives. We are a global nonprofit organization that supports adults to achieve economic mobility through employment. Generation trains and places adult learners of all ages into careers that are otherwise inaccessible, working in partnership with governments, employers, and other system actors. We also conduct original research and share data insights on high-priority global workforce transition topics to inform decision-making by workforce system stakeholders. Launched in 2015, Generation comprises a global hub (Generation You Employed, or GYE) and a network of in-country affiliates. To date, the network has 150,000+ graduates and 23,000+ employers across 50 professions and 17 countries.
When learners join Generation, 91% are unemployed, of which nearly half are long-term unemployed. Three months after completing our program, graduates have a 78% job placement rate, rising to 88% within six months. Of our employed graduates, 79% are hired by repeat employers who have previously hired Generation graduates, and 89% are in jobs directly related to the profession for which we have trained them. Employed graduates immediately earn an average of 3-4X their previous earnings. Two to five years after graduation, 77% of our alumni from upper-middle income countries continue to meet their daily financial needs and 63% can save for the future. To date, Generation’s global graduates have earned more than $1.9 billion in wages. Generation graduates typically have a secondary school background, 52% are female, 28% have dependents, and the majority identify with underrepresented communities in their country.
POSITION OVERVIEW
The Regional Communications & Marketing Manager will lead the development and execution of Generation’s marketing and communications strategy across Latin America, with an initial focus on Colombia and new country launches (e.g., Peru and Caribbean markets).
This role is responsible for strengthening Generation’s brand, drive learner recruitment at scale and support employer engagement, and ensuring high-quality execution of marketing campaigns across multiple markets. This includes leveraging digital channels, partnerships, and ecosystem relationships to build strong and sustainable candidate and employer partner pipelines.
The individual will combine strategic thinking with strong operational execution, working closely with the Colombia country team and the global marketing function.
This is a 1-year fixed-term role from approximately July, 2026 - July, 2027, located in Colombia (with some flex in LatAm).
RESPONSIBILITIES
1) Regional Marketing & Communications Strategy
- Develop and drive the marketing and communications strategy for Generation in Colombia and other markets supported by our regional hub based in Colombia, Gen Direct
- Adapt global brand and marketing frameworks to local contexts while ensuring consistency and quality
- Define priorities across audiences (learners, employers, partners) and channels, in collaboration with local teams and global marketing team
2) Learner Recruitment & Mobilization Strategy
- Own the end-to-end strategy for learner recruitment and mobilization across markets
- Design and execute multi-channel acquisition strategies, including digital marketing, partnerships, referrals, and community-based outreach
- Build and manage partnerships with organizations (e.g., NGOs, training providers, government programs, community organizations) to drive candidate pipelines
- Define target learner segments for each program and tailor messaging and channels to effectively reach them
- Ensure strong lead generation and conversion through the funnel (lead → applicant → enrolled), working closely with country teams
- Support the development of scalable recruitment models that can be deployed in new country launches
3) Campaign Management & Execution
- Oversee the planning and execution of marketing campaigns to support learner recruitment and program visibility
- Ensure strong campaign performance through effective channel mix (digital, partnerships, events, etc.)
- Manage agencies, media budgets, content development and other vendors to deliver high-quality content and campaigns
- Ensure consistent tracking and optimization of campaigns based on performance data
- Continuously test and iterate on channels and messages to improve campaigns efficiency
4) Brand, Communications & Positioning
- Strengthen Generation’s brand presence and reputation across Latin America
- Lead external communications, including content, social media, and public relations efforts
- Support leadership and partnership communications (e.g., presentations, key messages, materials)
- Identify opportunities to increase visibility through events, media, and ecosystem engagement
5) New Country Launch Support
- Lead marketing and communications efforts to support new country launches (e.g., Peru, Caribbean markets)
- Develop go-to-market strategies, including audience targeting, messaging, and channel strategy
- Work closely with global, regional and country stakeholders to ensure successful program launches
6) Stakeholder Collaboration & Alignment
- Work closely with Regional Operations & Growth, country teams, and Global Marketing to ensure alignment of priorities and execution
- Collaborate with Program, Partnerships, and other teams to support program success and growth
- Act as the key regional point of contact for marketing and communications
7) Team Leadership & Capability Building
- Manage and develop direct report(s), providing clear direction, coaching, and performance management
- Build marketing capabilities within country teams over time, particularly in new markets
- Foster strong collaboration across regional and global teams
8) Performance Tracking & Continuous Improvement
- Define and track key marketing metrics (e.g., lead generation, conversion, cost per lead, brand awareness)
- Analyze performance data to drive continuous improvement and decision-making
- Ensure clear reporting to regional and global stakeholders
ABOUT YOU
Experience:
- 6–10+ years of experience in marketing, communications, or growth roles
- Experience managing marketing campaigns end-to-end, including agency sourcing and management
- Experience working across multiple markets in Latin America preferred
- Experience in education, social impact, or high-growth environments is a plus
Skills:
- Strong strategic thinking combined with hands-on execution
- Solid understanding of digital marketing, performance marketing, and content strategy
- Excellent project management and stakeholder management skills
- Ability to translate data into actionable insights
- Strong communication and storytelling skills
- Fluent in English and Spanish (required)
Other:
- Availability and to collaborate across multiple countries and time zones
***Please submit an English version of your resume/CV***
