Director of Marketing Automation

Global Education Movement at Southern New Hampshire University

Global Education Movement at Southern New Hampshire University

Marketing & Communications
Remote · United States
Posted on Wednesday, October 18, 2023

We are one growing team with one powerful goal — and as a global leader in education, we strive for a workforce that reflects the individual differences of our learning community. We believe that our employees can be their best selves when they can be their true selves. That is why we’re committed to cultivating and preserving a culture of inclusion in which all our employees feel welcomed, valued and empowered. Together, we will shape the future of education by transforming lives beginning with yours.

Our Workforce Is Expanding Beyond New Hampshire!

We have remote work opportunities available in the following states: Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin and Wyoming.

The Opportunity

Southern New Hampshire is looking for a Director of Marketing Automation. You will help drive adoption of marketing automation through the use of Salesforce Marketing Cloud, and launch industry-leading engagement strategies to help our learners. You will directly impact satisfaction and enrollment rates that will then be measured and aimed towards application rate improvement. This is a performance role and a performance improvement role. You also manage the internal relationship management with the teams it supports.

You will:

  • Promote adoption within the University-Wide marketing automation platform (Salesforce Marketing Cloud).
  • Support the refinement and monitoring of marketing automation KPI's to drive growth through a performance marketing mindset.
  • Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies.
  • Oversee all communications from initial inquiry all the way through when they become students and the strategy around it.
  • Support a best-in-class Marketing Automation QA process to ensure accurate delivery of communications from Salesforce Marketing Cloud.
  • Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions.
  • Champion international email compliance initiatives, within Marketing Cloud, to support CAN-SPAM, CASL, and GDPR.
  • Collaborate with the marketing automation teams, and with internal stakeholders, to adapt and support of student/prospect communications, with an eye towards optimizing student experience through relevance and personalization.
  • Communicate complex ideas and processes to business stakeholders.
  • Help with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements.
  • Other responsibilities or activities may be assigned at any time with or without notice.

What we are looking for:

  • Bachelor's degree and four years of marketing automation experience (example: SFMC, Marketo, Eloqua).
  • HSD/GED and equivalent of experience in lieu of degree is acceptable.
  • Four years of experience managing marketing technology solutions, and two years of CRM experience (preferably Salesforce).
  • 1+ years working enterprise-level businesses.
  • Two years in the Business to consumer (B2C) space (higher education experience a plus).
  • Hands on email marketing, landing page, SQL, and automation building experience in Marketing Cloud.
  • Understand and anticipate dependencies across complex systems.
  • Expertise in marketing automation best practices, in the higher education space a plus

Thinking about the job, but not sure you should apply? We still want to hear from you.

We recognize that not everyone enters the world of work with the same advantage, opportunity, and privilege. This is why your skills and experiences are important to us. Take the leap and apply, you just might be the person we are looking for!

Are Benefits Important to You?

We offer exceptional benefits, many available starting on the first day of employment:

Anthem BlueCross affordable, low-deductible Medical insurance available on day one

Low to no-cost Dental, Vision and Life Insurance options

5 weeks of Paid Time Off that starts accruing on day one & Paid Holidays

A Retirement Plan with a 9% Employer Funded annual contribution

Tuition Benefits with family offerings

Who Are We?

SNHU employees are a team in every sense. Separately, we understand that each individual brings unique experiences, perspectives and ideas to create a vibrant work environment. Together we share common values of honesty, acceptance and accountability working as a unified force toward a common goal: to transform the lives of learners. By joining our team, you join us in our vision. Together, we’ll shape the future of education by transforming lives—beginning with yours.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Remote work disclaimer

Please note that this is a remote eligible position. At SNHU, we ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace at a fixed location within the United States (in one of the approved states as reflected above) that is free of distractions and dependencies.

Please note that a background check is required for employment.