Product Communications Specialist

Harambee

Harambee

Marketing & Communications, Product
Remote
Posted on Nov 27, 2024

Location

ABOUT THE ROLE

The role provides strategic, creative, and project management support to the People Team and other departments at Harambee. It involves managing projects, creating content, and ensuring smooth communication to support marketing initiatives. The goal is to develop creative solutions and coordinate efforts across teams to meet operational needs and organisational objectives.

JOB DESCRIPTION

Employer-Facing:

  • Own the tone and voice with which we communicate to our end users, and ensure consistency across all engagement channels to build trust.

  • Develop engaging, easy-to-understand micro-copy for our Partner platform and across other engagement channels such as email, SMS, and WhatsApp.

  • Where necessary engage with employer stakeholders to assess understanding and refine copy

  • Develop partner communications, including email campaigns and feature updates, that increase awareness and usage.

  • Collaborate with the StratComms team to design product marketing materials that communicate the value of our employer-facing features.

  • Identify new required communications assets on an as needed basis and collaborate with the team to facilitate the development of these resources.

Collaborate on the Guru cards (knowledge resource articles) to assist partners in the use of platform features.

Youth-Facing:

  • Own the tone and voice with which we communicate to our end users, and ensure consistency across all engagement channels to build trust.
  • Develop engaging, easy-to-understand microcopy for our sayouth.mobi platform and across other engagement channels such as email, SMS, and WhatsApp.
  • Create social media content and “how-to” guides that inform and empower young users and promote new and enhanced features and key actions we want young people to take.
  • Where necessary engage with youth stakeholders to assess understanding and refine copy.
  • Identify new required communications assets on an as needed basis and collaborate with the team to facilitate the development of these resources.
  • Collaborate with the StratComms team to design product marketing materials that communicate the value of our youth-facing features.
  • Internal Communications – Harambee-Facing
  • Lead communications around product updates for both youth and employer platforms through various internal channels, ensuring timely and clear messaging.
  • Amplify the achievements of the product team within Harambee by creating engaging content for internal channels like Radio Harambee and Mobi Monday.
  • Act as the go-to person for communicating product updates, new feature releases, and roadmap highlights to the broader organization including via the intranet and via the Comms
  • Collective for consistency of messaging across Harambee.
  • Distribute quarterly roadmap updates and monthly product stakeholder highlights through email and the intranet.
  • Ideate and administrate a Technology themed activity at Harambee Homecoming twice a year.
  • Ideate, facilitate and produce Technology themed content for a Radio Harambee show – once a quarter.
  • Collaborate on case studies that showcase product success stories focused on either partner or youth impact.
MINIMUM REQUIREMENTS
  • A degree or diploma in product design, marketing, communications or writing.

  • At least 3 years working experience in a product or writing focused communications role.

  • An understanding of crafting content for digital consumption.

COMPETENCIES
  • Tenacity: Demonstrates enthusiasm and urgency, striving for excellence in achieving results and overcoming challenges.

  • Situational Awareness: Understands changing situations, adopts the right attitude and takes timely actions.

  • Continuous Learning: Open, motivated, and proactive in seeking learning and development opportunities.

  • Effective Communication: Delivers clear and impactful communication tailored to various audiences, utilizing multiple formats and tools.

  • Strategic Decision Making: Makes thoughtful decisions while maintaining pace with Harambee’s organizational needs.

  • Customer-Centric Approach: Develops strong customer relationships and provides tailored solutions to meet their needs.