Senior Lead / Associate Director - Research and Design

INDUSaction

INDUSaction

Design
New Delhi, Delhi, India
INR 1,500k-2,700k / year
Posted on Jul 29, 2025

Job Description

About Indus Action

At Indus Action, we seek empathetic, driven, and action-oriented team members who align with our intention of making public welfare unlock happen as a 'Do-Tank.' We desire candidates who want to partner with the Sarkar (state) and Samaaj (communities) in service of our audacious mission of systematically making welfare access sustainable and frictionless for our vulnerable citizens and their families.
Our vision of a progressive and inclusive society is replicated internally through our equitable compensation structures, transparent organisational policies, and supportive work culture. As an aspiring Deliberately Developmental Organisation (DDO) combined with our operating values of Listen.Act.Change. - we commit to nurturing active citizens and supporting enterprising individuals with a growth mindset, professionally and personally. At Indus Action, you are valued beyond your role or title. Instead of an open-door policy, we have a no-door policy, where everyone has access to and collaborates with everyone. We offer high cross-functional learning within the ecosystem as well. If you are about building for impact at scale, experimenting, and learning with joy along the way, then Indus Action is the place for you, and we have been looking for you!'

Position & Function Summary

Indus Action is seeking a Senior Team Member to lead the Citizen Experience Learning Lab (CELL), a pivotal function driving its 2030 vision of irreversibly lifting 5 crore vulnerable citizens out of poverty through sustained access to social protection. The CELL Lead will spearhead multiple action-research projects to improve welfare access by applying human-centred and participatory design principles, data analysis, and system change strategies to simplify citizen-state interactions. This includes streamlining implementation through user journey mapping, diagnostic research, scheme implementation, and the design of both digital and physical citizen interfaces. Grounded in an equity-based outlook, the role focuses on reducing administrative burdens, particularly for marginalised groups such as women, persons with disabilities, migrants, and caste-oppressed communities. The Lead will abstract learning from diverse field contexts to create scalable tools, design templates, and prototypes that reimagine public service delivery. CELL also contributes to the broader ecosystem by building awareness of citizen-state interaction experiences as critical to successful welfare implementation, while supporting internal teams with research, prototyping, monitoring and evaluation to embed efficiency, inclusivity, and evidence-based innovations into public systems.

Responsibilities

Human-Centred Design: Collaborate with citizens, frontline workers, government stakeholders and program teams to co-create solutions that address last-mile digital and physical challenges in welfare delivery.
Research & Analysis: Conduct citizen and government-facing diagnostic research, user experience (UX) research of digital portal and service delivery rules of schemes and capture and analyse citizen experiences across intersections of identity (gender, caste, disability, etc.) to create process and policy briefs.
Prototyping & Implementation: Design and test process, protocols, and digital/physical interfaces to optimise citizen-state interactions, reducing administrative burden and increasing efficiency of scheme delivery.
Monitoring & Evaluation: Develop and apply citizen experience-based monitoring systems to measure success of research based recommendations and quickly iterate on process and tech prototypes.
Tech Design & Optimization: Support UX/UI enhancements for public service delivery platforms, ensuring inclusivity and accessibility for marginalised communities.
Ecosystem Engagement and Storytelling : Advocate the importance of citizen experience in public service delivery among governments and citizen-focused organisations through publishing written outputs, discussions and workshops.
Leadership- Managing a team of 3-4 people to serve state project teams, government partners and other important ecosystem stakeholders.

Requirements

Knowledge and Technical Skills

Ǫualitative and quantitative research, design thinking, and human-centred design methodologies.
Strong analytical skills, ability to combine data and field-based insights and communicate them effectively to multiple stakeholders.
Experience in leading large-scale piloting, monitoring and evaluation of social security-related interventions.
Ability to source and synthesise information from diverse and unconventional sources.
Knowledge of India’s public policy landscape, public service delivery systems and factors affecting vulnerable communities’ access to their entitlements.
UI/UX design concepts and principles, user research and tech product optimisation to improve user experience and foreground citizen centricity at scale.
Designing collaboration across teams and working at the intersection of theory and practice.

Behavioural Competencies and Values

Citizen Focussed Mindset: Place the vulnerable citizen at the centre of every action.
Entrepreneurial Energy: Own your time and resources to deliver solutions
Dealing with Ambiguity: Grace under pressure, progressive elaboration
Growth Mindset: Every experience is an opportunity for growth.
Collaboration: Build productive partnerships with both internal and external stakeholders
Inclusive Leadership: Promote an inclusive culture that values diversity
Education and Experience

The applicant must have 8-10 years of work experience, preferably in research and design and design strategy of products and services. Applicants with experience in academia are also welcome to apply.
The applicant must have experience in leading large-scale research studies ideally in collaboration with Government/multilateral institutions/Social impact organisations. Research experience focused on human-computer interaction at scale is a preference.
Applicants at a minimum must have a Master’s degree, with at least one of them in Public Policy/Social Science/Development Studies/Interaction Design or other related fields.
The applicant must have experience in leading a team of 3-4 people in delivering evidence-based recommendations and prototypes to high-stakes stakeholders.
Applicants fluent in English, Hindi and one other Indian language will be preferred.
Experience in making policy or scheme-related memos, briefs or pitches will be preferred.


Benefits

Compensation

The candidate will be compensated based on the Indus Action ‘s compensation benchmarking rubric. The compensation range is between 15 LPA to 27 LPA.