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Kheyti
This is a remote position.
VP-Marketing
Looking for a senior leader to drive Kheyti’s growth journey, setting up a brand and marketing engine to reach one million small farmers across India. Leader will design and execute a 360º marketing plan aligned to Kheyti’s growth priorities and target ecosystem segments (farmers, funders, government, etc.), while creating and driving a multi-year brand vision.
Kheyti and our promise
We exist to increase incomes for farmers affected by climate change - currently building this. We wish to see every farmer be climate-smart. We are working on the three biggest challenges of our time - climate change, livelihoods & food security!
Read more by Earthshot Prize, NatGeo, Mint, Outlook
Leadership is globally trained (Mulago, Kellogg, Columbia) & locally experienced (10+ years building agri startups). TED, Elevate, Forbes 30U30.
Our team is extremely passionate about solving the problems of agriculture. We value people with this passion and an attitude of entrepreneurship & servant leadership. We focus on their growth and give flexibility.
What you will do
Create a Brand Vision, and execute roadmap to achieve it: Become the lead champion for Kheyti’s brand, developing an identity with corresponding messaging, visual, and channel elements; and invest to drive awareness among relevant stakeholders.
Design end-to-end Marketing Strategy and Action plan: Strategize with CEO & Growth leaders to develop a marketing plan, including a tailored roadmap and tactics to acquire farmers in our rural markets, engage and mobilize channel partners, and drive participation from government players.
Optimize Growth Marketing Engine: Manage lead conversion funnel, refining each stage (from top to bottom) to drive maximum conversion rates of small farmers into sales-qualified leads / purchases.
Formalize Performance Tracking / Reporting: Establish KPIs and metrics to measure the effectiveness of Marketing efforts and initiatives.
Leadership & Team Management: Lead, mentor, and inspire our marketing team, fostering a culture of collaboration, creativity, and accountability.
What we’re looking for
Qualifications
Master’s / PG degree in Marketing, Business Administration, or a related field
8+ years in strategic marketing & branding
2+ years in a leadership role, with decision making ownership / authority
Preferred: Experiences in startup contexts and / or designing strategies catered to rural audiences
Attitudes / Ambitions
Mission-driven - you are excited about making a difference in the lives of smallholder farmers in the age of climate change
Innovative-by-default - you are eager about staying at the cutting edge, understanding developments and crafting unique strategies at the ground level
You are excited to roll up your sleeves and get into the weeds with the team, helping solve problems
Process
Application: jobs.kheyti.com
Resume shortlist
Round 1 Interview
Round 2 interview
Field Visit + Case Study + Final Interview
