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About Kinedu

Kinedu is on a mission to improve the beginning of every small child's story by fostering quality learning experiences at home, at school and everywhere in between. The majority of a child’s brain develops in the years before he or she enters kindergarten, and yet caregivers in every setting are often left with few resources and little to no support. Kinedu seeks to change that by providing expert developmental guidance for parents with children 0-6 years old. On its iOS, Android, and web app, parents can access live and on-demand parenting and development classes, 1,800+ science-based activities, guided play sessions and a “development chatline” with experts. All content is created by experts and supports the Kinedu Skills®, a proprietary algorithm created in partnership with researchers at Stanford University to help parents monitor their child’s milestone progress. Parents and caregivers can also connect with a community of 7 million families and share tips, experiences, and strategies for raising their little ones in our family forums. Kinedu’s primary audiences are located in the United States, Brazil, and Latin America. The app is available in three languages - English, Spanish, and Portuguese.

What you’ll do

As a Lifecycle Marketing Intern, you’ll play a strategic role in the development of the customer journey, defining key milestones along the way, and executing campaigns that drive deeper engagement, conversion (revenue), and retention. Specifically, you will be supporting the team in using data-driven segmentation and experimentation to develop compelling lifecycle marketing campaigns that impact our business outcomes.

Your responsibilities

• Develop and execute lifecycle marketing initiatives with a focus on activation, engagement, conversion, and retention.
• Copywriting for key communication with the user.

• You’ll empathize with users and their journey to effectively communicate the value of Kinedu’s premium products.

• Collaboration in the planning, execution, and optimization of campaigns across different channels (email, push notifications, in-app messaging, etc.)

• Collaborate with the Design, Customer Insights, and Product teams

• Share key learnings and best practices for different markets and stakeholders

• Acquire a deep understanding of the drivers of purchase behavior (conversion), customer activation (engagement) and habitual usage (retention) and translate those insights into go-to-market programs, campaigns and promotions across channels

• Develop and manage marketing strategies to successfully meet revenue targets

What you bring

• Undergrad rising senior in Marketing

• Exceptional copywriting skills in both English and Spanish

• Strong analytical and critical thinking skills. Ability to make SMART strategic decisions and can articulate WHY a shift in data might be happening

• Interest in and high-level understanding of lifecycle marketing

• Excellent communication skills, both written and verbal

• Keen attention to detail, overachiever mentality, can do attitude with a problem-solving mindset.

• Strong intellectual curiosity and love of problem-solving with passion for driving action and making direct impact on business outcomes

• Proactive, you don’t wait for the solution to be handed down to you

What you’ll get

• You’ll join an enterprise that is part of: Endeavor, 500 startups, and has been awarded by App Store and Google Play teams.
• Opportunity to join a team of talented, driven, dynamic, and results-oriented professionals
• A chance to work at an international startup focused on improving early childhood development at scale with 7M+ users in more than 180 countries
• Competitive compensation package