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This is a remote position.

The Behavioral Rewards Specialist will design, test, and integrate evidence-based behavioral reward mechanisms into mDoc’s digital health products to increase user engagement, sustained utilization, and positive health behaviors. The role focuses on applying behavioral science principles, such as incentives, nudges, feedback loops, and social reinforcement, within digital platforms to support maternal and chronic care outcomes.

Key Responsibilities

• Design and implement behavioral reward and incentive frameworks aligned with user engagement, adherence, and health outcomes across mDoc’s digital platforms (e.g., CompleteHealth™).
  

• Collaborate with product, engineering, clinical, and data teams to embed reward logic into user journeys, workflows, and dashboards.
  

• Define engagement and utilization metrics that trigger rewards or points (e.g., Kem utilization, Coaching session completion, consistent tracking of health metrics, completing action plans).
  

• Lead pilot testing and iterative optimization of reward mechanisms including user feedback.
  

• Ensure rewards are culturally appropriate, ethical, logistically feasible and aligned with equity-focused health outcomes.
  

Requirements

• 5+ years of experience applying behavioral science to digital products, health programs, or consumer engagement platforms.
  

• Demonstrated experience designing incentive or reward systems (digital nudges, gamification, loyalty programs, or behavior-change interventions).
  

• Strong understanding of engagement analytics, experimentation methods, and behavior measurement.
  

• Experience working in digital health, global health, or low-resource settings is preferred.
  

• Degree in Behavioral Science, Psychology, Public Health, Health Economics, Human-Centered Design, or a related field.
  

• Experience working with AI-enabled coaching, mobile health (mHealth), or remote monitoring platforms.
  

• Excellent communication skills, with the ability to translate research into product-ready solutions.
  

Key Deliverables

• Behavioral reward framework integrated into mDoc’s digital products.
  

• Defined reward triggers linked to engagement and utilization metrics.
  

• Pilot results demonstrating improved engagement, retention, or care adherence.
  

• Recommendations for scale and long-term sustainability of reward mechanisms.