Website & Optimizations Program Analyst (R12102)



Mexico City, Mexico · Remote
Posted on Tuesday, June 11, 2024


Oportun (Nasdaq: OPRT) is a digital banking platform that puts its 2.2 million members' financial goals within reach. With intelligent borrowing and savings, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $17.8 billion in responsible and affordable credit, saved its members more than $2.3 billion in interest and fees, and helped our members save an average of more than $1,800 annually. For more information, visit


Working at Oportun means enjoying a differentiated experience of being part of a team that fosters a diverse, equitable and inclusive culture where we all feel a sense of belonging and are encouraged to share our perspectives. This inclusive culture is directly connected to our organization's performance and ability to fulfill our mission of delivering affordable credit to those left out of the financial mainstream. We celebrate and nurture our inclusive culture through our employee resource groups.

Welcome to Oportun’s Marketing team, where we are at the heart of driving growth and enhancing member experience. Our team is a tight-knit community of marketing professionals, with a diverse set of backgrounds. We work together to create impactful marketing strategies that are tailored to our members’ needs. We are focused on efficiently growing the business, while building the best-in-class marketing organization of the future.

Help us grow our Website, SEO, ASO, and online reputation programs as a member of our Growth Marketing team. With 4 million annual visitors, we are diving into personalization & optimization, and creating the perfect website experience. In this role, you’ll develop a data-driven understanding of website performance and how to translate user behavior into improved user experiences. You’ll also develop knowledge around technical and content SEO strategies, along with KPIs and performance evaluations.

We are looking for someone with project management skills who will manage delivery schedules, take content through reviews and publish it, configure website tests, and provide general oversite of the website to keep it in good working order.

Websites are where brand, design, product, and technology converge, so the ideal candidate will have a wide range of interests, a natural interest in learning new things, a desire to find creative solutions, acute attention to design detail, and strong program organizational skills.

This role will report to the Growth Director managing website and search. You’ll work closely with team members from Website Analytics, Marketing Technology, Web Dev, Product Marketing, Legal and Compliance, other Growth Marketing members, and occasionally Retail.


  • Assist with web analytics, web design, development, and content to monitor and improve program performances
  • Collaborate with channel and product marketing owners to understand their requirements and bring them to life consistently and cohesively on the website
  • Configure website tests using Wordpress and Amplitude
  • Manage delivery schedules: developer sprints, content calendar, & testing agenda using Jira and Coda
  • Carry content through reviews process, and publish on WordPress, Google My Business, and other platforms
  • Maintain store data in online platforms like Google My Business and Moz
  • Generate research deliverables like SERP analyses and competitor audits
  • Provide general quality oversite of the website, identify and resolve issues


  • Strong critical thinking skills
  • Quick learner, lots of curiosity
  • Nit-picky about design detail and pixel-perfect alignments
  • Strong organizational skills
  • Ability to manage tasks and deadlines for both yourself and people you collaborate with, with strong follow up skills
  • Excellent time management skills and ability to meet deadlines
  • Ability to work well in teams and / or alone, and in a remote setting over Zoom
  • Can interact effectively with people across many levels and teams
  • English fluency required and ability to pass a written and grammatical test
  • BS or BA required
  • Basic knowledge of HTML, CSS, and other front end development languages preferred but not required.



We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.

California applicants can find a copy of Oportun's CCPA Notice here:

We will never request personal identifiable information (bank, credit card, etc.) before you are hired. We do not charge you for pre-employment fees such as background checks, training, or equipment. If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI’s Internet Crime Complaint Center (IC3).