Praava Health is a patient-driven company disrupting the healthcare standard for Bangladesh’s 170 million citizens. Tripling growth every year since launching in 2018, and currently serving 300,000+ patients, Praava’s tech-forward model is designed to be efficient, accessible, and scalable across emerging markets, where 85 percent of the world lives. Praava Health's work was featured in TechCrunch in March, and in June 2021, Praava was selected as a Technology Pioneer by the World Economic Forum. Praava’s business model is the subject of case studies published by Harvard and Columbia Business Schools and taught globally. Praava’s “brick-and-click” healthcare platform integrates digital health and in-clinic experiences convenient to where everyone lives, works, and clicks. The platform seamlessly combines technology with traditional health services — meaningful doctor-patient relationships (15-minute appointments) and quality diagnostics (lab and imaging) and medications — to improve patient experiences and outcomes. Praava’s digital products include Bangladesh’s first patient app (launched in 2018), as well as telemedicine, e-pharmacy, and virtual primary care. Praava is also the first in the region to introduce value-based healthcare concepts, aligning patient values with its own incentives. The founder and her team are focused on producing strong financial returns – this is not a concessionary or philanthropic endeavor, although Praava’s health care services are addressing an important social need.