Regen Organics is an industry leader in the production and distribution of organic fertilizer. Our organic fertilizer increases yields by 30% and incomes by 40%, while also transforming soils and the environment for future growth. For its work in inspiring a regenerative agriculture revolution, stimulating job creation, and promoting the circular economy, Regen has been internationally recognized by The Earthshot Prize, The Keeling Curve Prize, the Food Planet Prize and the Zayed Sustainability Prize. We operate the largest organic recycling plant in East Africa. Watch here!

Our flagship product, Evergrow Organic Fertilizer, stands as the leading organic fertilizer brand in East Africa, marketed under the Farmstar brand. To further our impact, we are also partnering with leading mineral fertilizer companies to develop organomineral fertilizer blends tailored for the East African market.

The Country Senior Sales Executive will be responsible for driving the sales of Evergrow Organic Fertilizer across Kenya. This role will focus on structured lead generation, pipeline management, direct sales conversations, and coaching the corporate sales team. The ideal candidate will have extensive experience in agricultural sales, a proven track record of meeting sales targets, and the ability to build strong relationships with large farms, corporate farms, partners, and government entities. Additionally, the candidate will leverage personal contacts and an analytical approach to improve closing rates, shorten closing cycles, and increase the share of wallet with clients.

1. Structured Lead Generation (High Priority)

• Develop and implement strategies for generating leads among large farms (>100 acres), corporate farms, partners, and government entities.

• Identify and engage potential clients through various channels, including networking events, industry conferences, and direct outreach.
  
  

• Oversee and manage the sales pipeline for the corporate sales team.

• Ensure accurate tracking and reporting of sales activities and progress towards targets.
  
  

• Personally handle sales conversations to onboard large farms, corporate farms, and partners.

• Achieve individual sales targets by effectively communicating the benefits of Evergrow Organic Fertilizer and closing deals.
  
  

• Provide coaching and mentorship to the corporate sales team to help them achieve their targets.

• Conduct training sessions and share best practices to improve the team's sales performance.
  
  

• Enhance closing rates and shorten closing cycles by leveraging personal contacts within the industry.

• Use an analytical approach to identify and resolve blocks that hinder sales performance.

• Increase the share of wallet with existing clients through strategic relationship management and targeted sales efforts.

• Bachelor’s degree in Business, Agriculture, or a related field; MBA is a plus.

• Minimum of 10 years of experience in sales, with a focus on agricultural products or related industries.

• Proven track record of achieving and exceeding sales targets.

• Strong understanding of the agricultural sector and its sales dynamics in Kenya.

• Excellent communication, negotiation, and relationship-building skills.

• Ability to work independently and as part of a team.

• Willingness to travel extensively within the region.