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Rural agriculture commerce ecosystem in Africa is still driven by trust, relationships, and physical interactions. But without a digital interface, the potential is largely untapped. Shamba Pride is revolutionizing the rural agriculture ecosystem through solving the supply chain between input manufacturers, agri-retailers, and farmers through CRM, extension, BNPL, and market linkage commerce platform. This removes the need for many intermediaries, significantly lowering the cost of farming to farmers while solving decade-long price exploitation, quality, and services access challenges. Shamba Pride has over 60,000 registered farmers and 2,000 agri-retailers using the Digishop platform.
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