Find World Changing Social Impact Jobs Here

We are seeking an experienced Technical Marketing Assistant to accelerate lead generation, optimize lead qualification and enhance engagement and retention. The role will focus on increasing overall lead flow, testing diverse lead acquisition channels (such as Facebook, Google, and radio), and implementing tools to keep leads engaged through automated follow-ups (SMS, Email, WhatsApp), as well as potentially incorporating AI-powered advisory systems and eLearning platforms. Additionally, this role will look to integrate lead data with tools that the sales team can utilize for streamlined pipeline management and improved conversions.

Key Responsibilitie

1. sLead Generation: Increase lead flow by designing and executing targeted campaigns on platforms like Facebook and Google while testing alternative channels such as radio for broader reach. Collect and analyze rich data from these channels to inform future strategies and improve segmentation
2. .Lead Qualification: Develop and implement efficient systems for evaluating and prioritizing leads to enhance sales pipeline quality. Ensure that data capture processes provide actionable insights for call centre and sales teams, enabling better decision-making and follow-ups
3. .Lead Engagement: Create tailored content and automated messaging (via SMS, WhatsApp, and Email) to maintain lead interest and improve engagement rates Implement tools like AI-powered advisory systems and eLearning platforms to engage farmers, nurture leads, and drive conversions
4. .Loyalty & Referral: Research and implement best practices for referral programs, conducting tests with current customers to encourage word-of-mouth growth and customer acquisition. Develop automated workflows to provide ongoing value to customers post-purchase, aimed at increasing both customer lifetime value (LTV) and engagement in referral programs
5. .Innovation & Insights: Leverage industry expertise and personal networks to research, test, and apply best practices in lead generation and customer retention. Work to integrate lead data into tools and platforms that enable the sales team to manage pipelines more effectively
6. .Team Training: Train internal teams to use implemented tools and strategies effectively, ensuring sustainability post-engagement. Create documentation and workflows for seamless knowledge transfer

.
Experience and Qualificatio

• nsOver 5 years of experience in East Africa’s agricultural sector, with a deep understanding of farmer livelihoods, market dynamics, and the challenges faced by rural communitie
• s.Extensive expertise in lead generation and automation across diverse channels, including both digital and analog strategie
• s.Demonstrated expertise in developing and implementing digital advertising campaigns on Facebook and Google, with experience managing ad spends totaling tens of thousands of dollars in African environment
• s.Skilled in leveraging technology to enhance lead support, engagement, and retention through innovative tools and approache
• s.Possesses a strong entrepreneurial mindset, with a proven ability to identify opportunities, develop creative solutions, and implement strategies that drive measurable growth and impac
• t.Insightful and committed, with a proven ability to engage diverse stakeholders—such as donors and partners—to drive results in resource-constrained environment

s.Requirement

• s:Travel to Tanzania for one week at both the start and end of the contract to meet the team and gain field experienc
• e.Provide monthly reports to management and participate in meetings to review progress and outcome
• s.Commit to transferring knowledge and conducting team training to ensure sustainability by the end of the contrac

t.
Key Performance Indicators (KPI

s):Lead Growth & Qualificati

• on:Increase overall lead acquisition by 30% through the strategic use of digital and traditional channels, targeting approximately 1,000 new leads per month across all platfor
• ms.Continuously test and evaluate various lead acquisition channels (e.g., Facebook, Google, and radio) to identify the most cost-effective approaches and reduce cost-per-lead (CPL) by 2
• 0%.Reduce lead verification time by 25%, ensuring leads are processed more efficient
• ly.Improve the conversion rate from surveyed farmers to active customers to atleast 1

5%.Customer Engagement & Conversi

• on:Grow Facebook reach and followers by 10x before the end of the contract through awareness-boosting campaig
• ns.Develop and deploy scalable tools that seamlessly integrate lead data into systems used by field sales representatives, enabling real-time follow-ups and digitized lead management process
• es.Decrease average customer conversion times from 6 weeks to 4 wee

ks.Retention & Referr

• al:Implement an automated referral program to convert over 5% of active customers into active referre
• rs.Deploy systems and workflows designed to enhance customer engagement and loyalty, encouraging repeat purchases and product expansion while increasing customer lifetime val

ue.Scalability & Long-Term Impa

• ct:Ensure all tools, systems, and workflows are designed to scale effectively, supporting growth beyond the initial contract peri
• od.Provide detailed documentation and team training to enable seamless adoption and future scalabili