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Purpose:

Execute SmartStart’s digital marketing strategy across web, social and email; manage community engagement on digital platforms; use analytics to drive growth; and support brand monitoring and digital risk management.

Key Responsibilities:

Digital Campaign Execution

· Implement national digital campaigns across SmartStart’s owned and paid channels (website, CRM, Facebook, Instagram, LinkedIn).

· Build and manage campaign assets and schedules aligned with campaign plans in collaboration with Comms and Design.

Community Management

· Manage social media platforms, community groups and digital communities (practitioners, parents, supporters) in collaboration with call centre team.

· Respond to comments and queries in line with brand tone and escalation protocols.

· Flag issues and contribute to knowledge base and management discussions.

Website & CRM

· Update and maintain website content, working with IT, Brand Marketing Manager, Network Communications Manager and Communications Manager to ensure fresh, accurate content aligned with strategy.

· Regularly check links and monitor website analytics to inform decision making.

· Build and send newsletters, email campaigns and messaging on SMS and WhatsApp to selected audiences

· Manage contact lists and segmentation on Zoho CRM.

· Manage data transfers with Programme/IT team as required

· Support journey building and messaging for Network Communications

· Support journey building and messaging for Ecosystem and funder communications.

Analytics, Insights & Optimization

· Track KPIs across digital platforms (reach, engagement, conversions).

· Produce regular dashboards and insights to inform strategy and content.

· A/B test content and formats to improve performance.

· Manage promotion and advertising budget for digital campaigns

Brand Monitoring & Risk

· Monitor online sentiment and mentions of SmartStart.

· Support development and roll‑out of digital brand guidelines and training.

· Flag and manage reputational risks online with Brand Marketing Manager and Communications Manager.

· Check 3rd party mentions and content pages regularly for required updates.

Requirements

Decision-Making Authority

· Decisions this role can make independently Brand design application

Key Relationships

· Internal stakeholders (teams, departments, levels)

· Event Manager, Head of Societal Communications; Communications Manager; Network Communications Manager; Brand Marketing Manager, Heads of Departments, Chiefs

· External stakeholders (partners, funders, government, communities) Partners, suppliers, regional contacts

Qualifications

· Minimum Required Qualifications (non-negotiable) Qualification in graphic and digital design

· Advantageous / Nice-to-Have Qualifications Project Management, UX

Experience

· Minimum Years of Experience 3+ years in design

· Type of Experience Required (industries, contexts) Design, brand application

· Advantageous / Nice-to-Have Experience Stakeholder engagement, UX, Digital Design

Key behaviours

· Proactive, self-motivated and accountable

· Collaborative and audience-centred

· Curious, adaptable and committed to continuous learning

· Responsive, professional and tactful

· Detail-oriented

· Able to work independently while escalating issues appropriately

Skills

· Digital campaign planning, execution and optimisation

· Social media and online community management

· Content creation, copywriting and scheduling

· CRM administration, database management and audience segmentation

· Digital analytics, dashboard preparation and performance reporting

· A/B testing and conversion optimisation

Paid media coordination and budget monitoring

· Graphic and digital design, photo editing and visual storytelling

· Project management

· Stakeholder and supplier coordination

Competencies

· Strong written and verbal communication

· Analytical thinking and data-informed decision-making

· Planning and organising

· Problem-solving and sound judgement

· Customer and community orientation

· Data accuracy, confidentiality and responsible information management

· Awareness of digital safeguarding, privacy and reputational risk

· Ability to translate strategy into practical digital activities

Benefits

Provident Fund
Medical Aid