Country Lead - Rwanda

The African Management Initiative (AMI)

The African Management Initiative (AMI)

kigali, rwanda
Posted on Apr 15, 2025

AMI seeks a dynamic and entrepreneurial Country Lead to lead and grow our presence in Rwanda. This role is crucial for driving business development, leading a high-performing team, and ensuring the effective delivery of our learning solutions. The Country Lead will serve as the primary representative of AMI in Rwanda, responsible for developing and executing a comprehensive growth strategy, building strong relationships with key stakeholders, and ensuring the overall success of AMI's operations in the region.

AMI already has a team of 10+ people in Kigali and several multi-million projects in the country. We aim to unlock new revenues (3x over the next 3 years) to support thousands of SMEs and scale our modern workforce learning solutions for ambitious companies across Rwanda. The successful candidate will be a key senior member of AMI’s dynamic, international team, based in Rwanda but working closely with other leaders across the continent. This is a great opportunity for candidates with a passion for business growth!

Country Leads’ main responsibilities

Leadership

  • Represent AMI at a senior level in Rwanda. Be the face of AMI locally, build partnerships and ensure AMI’s visibility in the country.

  • Collaborate with functional leads regionally and centrally to align country operations with overall organizational goals.

  • Develop AMI’s brand in the region, through events and partnerships, to become a sector leader.

  • Provide leadership and support to the in-country team, ensuring they are well-coordinated and motivated, even though some of them might report directly to functional leads while others report directly to the Country Lead.

Business development

  • Drive the growth of AMI’s business by generating new leads, closing sales, and expanding client relationships.

  • Build and maintain strong relationships with key stakeholders in the Rwanda business and entrepreneurship ecosystem.

  • Lead the development of new revenue-generating and strategic partnerships, embedding AMI further into the local ecosystem.

  • Oversee local marketing efforts to enhance AMI's visibility and drive new clients’ acquisition.

Country Lead’s additional responsibilities:

Product & Project Delivery

  • Ensure all projects meet client satisfaction and impact goals by regularly monitoring and reporting on key performance indicators (KPIs), to ensure program renewal.

  • Work with AMI’s product and learning teams to tailor AMI’s offerings to the local context by providing data-driven feedback.

General Management

  • Foster a culture of performance, motivation, and employee satisfaction within the team.

  • Work closely with group functional leads to recruit, onboard and manage staff and contractors.

  • Coordinate with regional and central teams to support operational functions, including finance, compliance, procurement, and logistics.

  • Oversee general office management, including rental and utility agreements,

  • Ensure that company systems, policies, and processes are maintained and adhered to.

  • Act as a budget owner for AMI Rwanda, working closely with the central Finance team.

Metrics for Performance Evaluation.

  • Revenue Growth: Drive achievement of revenue targets through successful new business development and expansion of existing client accounts.

  • Market Penetration: Enhance AMI’s visibility and brand presence in [Country] by developing and managing strategic partnerships and initiatives.

  • Client Satisfaction: Ensure high client satisfaction, retention, and renewal rates, as measured through feedback and performance metrics.

  • Team Performance: Lead and evaluate team productivity, engagement, and retention, fostering a high-performance culture.

  • Project Delivery: Oversee the on-time, high-quality delivery of projects, ensuring alignment with and achievement of impact goals.

  • Operational Efficiency: Manage budgets effectively, ensure compliance with organizational policies, and optimize overall operational functions in-country.

  • Innovation and Adaptation: Develop and implement innovative strategies that align with local market trends and needs, adapting approaches as required.


Requirements

Education and Experience

  • Min 10 years of experience, with at least 4-5 years in a senior leadership role in business development.

  • Proven track record of business development, particularly in building new client relationships and expanding existing ones.

  • Experience in launching new markets, products, or projects within an organization.

  • Demonstrated ability to build and manage local networks at a senior level.

  • Excellent written, verbal, and interpersonal communication skills, with the ability to engage senior stakeholders.

  • High personal energy, drive, and a creative, solution-oriented mindset.

  • Proven leadership skills, with experience shaping culture and inspiring teams to deliver results.

  • Strong academic background, with a Master's degree or equivalent experience preferred.


Benefits

Why join us

A high-impact, diverse and ambitious team with common values

  • Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.

  • Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.

  • Push the limits: We ask why, embrace failure and try new things. We never settle.

  • Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good

  • Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.

A dynamic office & team life

  • Monthly team social events and bi-annual team buildings

  • Regular learning and coaching opportunities

  • A hybrid working model

Hiring Process

  • Screening Interview: Conducted by our Talent Team.

  • First Interview: A conversation with your direct manager.

  • Case Study & Assessment: A practical exercise to showcase your skills, followed by an evaluation.

  • Peer Interview: An opportunity to meet with potential colleagues.

  • Final Interview: A discussion with our CEO and Chairman.