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The African Management Initiative (AMI)
AMI is looking for an ambitious and talented Content & Communications Associate to lead our digital presence through creative storytelling, strategic social media management and active community engagement across Africa. We are seeking a visionary creator with a "creative eye" to transform complex business concepts into emotionally resonant narratives. You will move beyond standard corporate updates, crafting an authentic brand voice that captures the vibrant essence of African entrepreneurship. This role requires someone comfortable both behind and in front of the camera, experimenting with modern formats like viral-ready Reels and polished video narratives. With a high standard for visual and editorial excellence, you will use tools like Canva and Adobe Suite to ensure every piece of content is aesthetically striking. Ultimately, your mission is to bridge the gap between data and human experience, turning program metrics into compelling stories of change that showcase AMI’s transformative impact across the continent.
1. Social Media Strategy & Execution
Lead day-to-day execution and management of all AMI social media channels
Develop and execute strategies for organic growth, engagement, and audience development
Monitor trends, experiment with content formats, and optimize performance
Ensure all social media activity aligns with organizational goals and messaging
2. Storytelling & Multimedia Content Development
Manage end-to-end story development: concept → scripting → production → publishing
Develop high-impact stories about the organization, our partners and impact
Produce written content, blogs, posts, newsletters, and video narratives
Create short-form video content optimized for digital platforms
3. Integrated Content Planning
Maintain an editorial calendar that aligns social media, storytelling, and campaigns
Package content for key initiatives: events, partnerships, reports, and campaigns
Maintain an organized library of stories, visuals, and video assets
4. Community Engagement
Support engagement with key audiences, partners, and stakeholders online
Foster active community participation through social platforms, newsletters, and our alumni network
Respond to inquiries, feedback, and comments to strengthen trust and connection
5. Partner & Influencer Amplification
Identify opportunities for storytelling co-creation with community members, aligned influencers, creators, or partners
6. Analytics, Reporting & Optimization
Track KPIs such as engagement, reach, follower growth, community participation, and content performance
Use insights to adjust strategy and improve storytelling and community engagement
Report regularly on social media growth, storytelling impact, and community engagement outcomes.
3–5 years of experience in social media management, content creation, digital communications, or storytelling
Proven ability to grow social media presence organically
Strong storytelling skills — written and video — with a portfolio to demonstrate
Familiarity with social media management tools (Sprout Social, Sendible, Hootsuite, Meta etc.)
Familiarity with reporting tools (Google Analytics etc.)
Deep understanding of platform trends and best practices.
Strong organizational skills and ability to manage multiple initiatives.
Strong writing skills (must have).
Experience in impact-driven, entrepreneurial, or development-focused organizations.
Video editing (Premiere, CapCut, Davinci, Final Cut, Descript) and design (Canva, Adobe)
Community management or engagement experience.
Experience running influencer or partner campaigns.
Ability to coordinate freelance creators or agencies.
A high-impact, diverse and ambitious team with common values:
Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
Push the limits: We ask why, embrace failure and try new things. We never settle.
Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.
A dynamic office & team life:
Brand new offices in Westlands, Nairobi
Monthly team social events and yearly offsite
Regular learning and coaching opportunities
A hybrid working model
