About The/Nudge
The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals and youth on rural development, agriculture, skilling and economic inclusion, along with 15+ central and state government partners.
Our economic inclusion journey for 25 million Indians, has reached 10 states with $250M of government funding to cover 1.25M people. Our incubator, accelerator and grand challenges have supported 200+ social entrepreneurs including 17 Forbes 30U30, 3 EarthShot Prize winners, 1 Time Magazine cover and more.
Set up with support from 90+ eminent philanthropists , 40+ corporates and 15+ foundations including Gates, Mackenzie Scott, Vinod Khosla, Nandan Nilekani, Tata Trusts, Skoll, Meta, LinkedIn, HDFC, Mphasis, KPMG and L'Oreal, we are contributing towards a "poverty-free India, within our lifetime".
About the Program
The/Nudge Prize guides markets to solve for the economically excluded through grand incentive competitions. We offer incentives that meet the seed / series capital aspirations of the brightest tech-first problem solvers, demonstrate investability, and mobilize sustained attention and momentum for the problem area through our interventions. Three challenges (Cisco Agri Challenge, Ashirvad Water Challenge & DCM Shriram AgWater Challenge) have been launched so far with a strong emphasis on leveraging the potential of technology to solve the problems of India’s excluded populations. This role is open within the newly launched “Future of Women in Work” series (Digital Naukri Challenge is an example) - that aspires to induce for tech-first solutions that could bring more women into the workforce and also improve income thresholds for existing women in the labour market.
Who are we solving for?
The/Nudge Prize is focused on building mission mode, market-led ecosystems to use technology to solve the stagnant challenges of various economically excluded populations that prevent their access to resilient livelihoods. Two of our past challenges have focused on the challenges faced by India’s smallholder farmers.
Our focus areas for FY24-25 include,
Building the Future of Women in Work : Increase the participation of economically excluded women in productive livelihood sectors.
Solo to Deci : Unlock the job creation potential of India’s nano and micro enterprises.
Circularity and Livelihoods : Design circular systems to solve environmental challenges that influence and create livelihoods.
Each focus area can have multiple incentive competitions, each of which may range from 12 to 36 months.
What are we solving for?
The ability of markets to solve large, wicked problems through the levers of technology and innovation, thereby serving the underserved, has been well-documented throughout history. However, their ability to play this role is limited by two key bottlenecks - 1. The high cost of acquiring customers from underserved populations, which is often tied to geographical fragmentation and low awareness of market solutions among these populations, and, 2. Solutions for the underserved typically have a longer gestation period before their impact and returns are visible.
Incentive competitions, or grand challenges as they are more commonly known, are an effective model to deploy philanthropic capital to align both economic and prosocial incentives that can act as powerful orchestrating instruments. The/Nudge Prize is pioneering this social innovation model along with a tech-first lens across India, to induce markets to develop or scale solutions in a competitive environment, demonstrate real evidence of impact and growth, and grow with the support of an aligned, mission-mode ecosystem
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What will you do?
Be an early team member - spend time across the functions of the program and be a execution & design partner to the Program Head
Stakeholder Management: Onboarding of relevant partners for specific prize challenges and maintain relationship with them through continuous engagements
Process Excellence: Setting up seamless processes(design, evaluation criteria, jury, etc) for smooth execution of challenges from announcement of the prize to its completion
Cross Functional Collaboration: Interface with Marketing, Impact, Analytics, Technology & Donor relations teams on areas critical to the success of the designed prize challenges
Keep a keen eye on Monitoring & Evaluations across the Challenge and make sure we are moving toward identified objectives and goals
Research: Primary & Secondary research on areas relevant for running Prize challenges and defining sharp problem statements
Identify and foster new partnerships to aid Prize challenges and momentum for innovations to scale
Identify areas of collaboration and media engagement avenues to aid amplification & network effects
Design interventions and refine as per execution - to be implemented across various challenges
Manage a data structure for challenges and identify a sustainable way to share this data, information, platform & insights across various stakeholders
Manage & lead resources in managing communications & contestant journeys
(The actual role might evolve slightly based on your relevant experience and the overlap between organization requirements & your interests.)
Core abilities & transferable Skills
demonstrated ability to build mechanisms and muscles that can benefit the team, the organization, and potentially the larger ecosystem
exceptional stakeholder & relationship management skills
ability to plan and execute on strategic plans/outlines
strong command over communications & ability to translate progress across various media channels
ability to conceptualize and put in frameworks
comfort with some degree of ambiguity in the absence of perfect information
operations driven
ability to think first principles and understand 2nd and 3rd degree change / impact
bias for action and brings in humility
Apply if you have:
graduate, post-graduate degrees - an added bonus if graduated in social entrepreneurship & grassroots market making
1-4 years of work experience in high performing set-ups and in intrapreneurial roles
strong networking and stakeholder management skills
proficiency in Excel, Word, and PowerPoint
strong written and verbal communication skills | analytical skills - comfortable with slide making & data analysis
comfortable with working from the office (based out of Bangalore)
written and spoken fluency in English. Other languages are a bonus.
willingness to stay and travel as and when required
be comfortable with nonprofit sector salaries
Would be great if you:
understand global and various formats of the Inducement challenges and designs for large scale impact
Comfortable in managing events & convenings to enable participation
understand & interested in developmental economics & behavioral fundamentals
bring a tech or data first lens to program design
has designed programs in the social or impact sector
We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.