About The/Nudge
The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals and youth on rural development, agriculture, skilling and economic inclusion, along with 15+ central and state government partners. Our economic inclusion journey for 25 million Indians, has reached 10 states with $250M of government funding to cover 1.25M people. Our incubator, accelerator and grand challenges have supported 200+ social entrepreneurs including 17 Forbes 30U30, 3 EarthShot Prize winners, 1 Time Magazine cover and more.
Set up with support from 90+ eminent philanthropists , 40+ corporates and 15+ foundations including Gates, Mackenzie Scott, Vinod Khosla, Nandan Nilekani, Tata Trusts, Skoll, Meta, LinkedIn, HDFC, Mphasis, KPMG and L'Oreal, we are contributing towards a "poverty-free India, within our lifetime". What are we solving for in the Asha Kiran Program?
The poorest households in India, especially the landless, marginal and small landholding farmers, are heavily dependent on either seasonal agriculture or wage labor for their incomes. Women in these households are not considered wage earners or decision makers. Livestock interventions are stable and diversified sources of income to such households, especially when such interventions target higher agency of women.
However, while livestock rearing (backyard poultry and goat rearing) is quite prevalent it is still not perceived or acted upon as a durable income source. The mindset, infrastructure, value chain, products and services are not attuned towards increasing the income share of the women farmers.
Our Program, Asha Kiran, works with women in self-help groups and aims to increase their incomes through livestock interventions (backyard poultry, goatery), delivered through a cluster-based model that enables scale, ownership, and system integration. What are we solving for?
Farmers in India have experienced newer opportunities through livestock based livelihood models promoted by govt/ markets, but there’s a need to build sustainable pro-poor models at population scale. While we are implementing livestock promotion models (backyard poultry and goatery models) in Uttar Pradesh, we also recognise and work towards building a deeper understanding of the value chain to create incentives for markets to participate &
leverage govt resources to solve for:
- Infrastructure (Land & assets, Information & Technology)
- Standardization of rearing practices
- Forward & backward linkages for farmers
- Collectivisation of efforts through community institutions (SHGs)
- Organized production
What are some of the principles/ approaches we use?
- First principles thinking
- Human centered design (thoughtful, action oriented, experimental & iterative process) with a gender lens (unbiased and reflective approach)
- Systems thinking (analytical, stakeholder oriented and holistic)
- Strategic planning (result oriented, logical & coherent with clearly defined outcomes, grounded on the current realities)
What will you do?
● Analyze data, trends & behaviors of demand and supply of backyard poultry and goatery sector and present regularly with findings and insights for the program
● Analyze program outcomes and metrics (quantitative data as well as field research and market studies) to continually improve the product based on evidence. Execute quantitative analysis that translates data into actionable insights.
● Develop robust processes and build the capacity of implementation teams for successful execution and adherence of the process on-ground & contribute in
program operations, such as costing, inventory control, planning, and budgeting to build a minimum viable product in Backyard Poultry / Goatery
● Model data in order to create reporting infrastructure/dashboards for business process management and data mining.
● Conduct small-scale experiments / innovations to validate hypotheses, gather insights, and iterate on program strategies based on feedback and results.
● Work closely across different teams within program and across functions, to be able to assimilate and share a coherent presentation of the program to external stakeholders
Who are we looking for in this role?
● 2+ years of work experience in product/ business analytics, strategy, consulting, portfolio management, or intrapreneurial roles from tech startups in Supply Chain,FMCG, Skilling, Marketplace
● Demonstrated ability to learn continuously and collaborate with stakeholders in a space of ambiguity (0 to 1 stage of product development)
● Strong problem-solving skills and a keen interest in data-driven decision-making.
● Proficiency in data analysis tools and software (e.g., Excel, Gsheets, SQL, Python, Power BI).
● Exposure to working on databases would be a plus.
● Prior experience in task automation, building dashboards, and process efficiency improvement would be preferred.
● Written and spoken fluency in Hindi (Mandatory) and English
● Willingness to stay and travel in deep rural areas of Uttar Pradesh for 25% of the time.
● Excellent interpersonal and negotiation skills
