About The/Nudge
The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals and youth on rural development, agriculture, skilling and economic inclusion, along with 15+ central and state government partners. Our economic inclusion journey for 25 million Indians, has reached 10 states with $250M of government funding to cover 1.25M people. Our incubator, accelerator and grand challenges have supported 200+ social entrepreneurs including 17 Forbes 30U30, 3 EarthShot Prize winners, 1 Time Magazine cover and more.
Set up with support from 90+ eminent philanthropists , 40+ corporates and 15+ foundations including Gates, Mackenzie Scott, Vinod Khosla, Nandan Nilekani, Tata Trusts, Skoll, Meta, LinkedIn, HDFC, Mphasis, KPMG and L'Oreal, we are contributing towards a "poverty-free India, within our lifetime". Who are we solving for?
We are solving for households in poverty who are also financially and socially vulnerable through a whole village program. Village360 targets last‑mile villages where poverty is multidimensional and intensified by climate and market constraints and where communities are largely dependent on agriculture but aren’t able to make enough from it.
- Whole-village populations
- Priority groups for community integration: women and youth, tribal communities, landless and marginal farmers, and excluded households.
- Targeting approach: Geography selection based on high MPI deprivation and vulnerability indicators (e.g., low cropping intensity, low irrigation, high climate risk, weak service access), followed by household‑level diagnostics to tailor support.
What are we solving for?
The/Nudge aims to design a time-bound village-level economic inclusion model that is intuitive, locally rooted, and lifts the income levels of the entire village, while building climate resilience in the community. It will combine intensive graduation support for the most vulnerable (consumption stipends, asset transfer, coaching) while simultaneously investing in village-wide assets such as irrigation, market linkages, climate-smart agriculture, health and sanitation. By coupling household-level “big-push” interventions with community-level systems change, every socio-economic segment advances together, ensuring no one is left behind. Designed to be low-cost and high-ROI, Village360 prioritises capability building, behavior change, and convergence with existing government systems so impact can be achieved efficiently and creating a replicable blueprint for long-term, population-scale village prosperity.
Impact Hub Vision
The Impact Hub aims to be a credible and reputed M&E and Knowledge Centre for the livelihood ecosystem, conducting high-quality evaluations and research while it continues to be the Impact measurement and Management function for all T/NIs programs internally. We participate and partner with the best-in-class organisations (government, market, and civil society) and create knowledge products (evidence, insight reports, white papers, etc.) to generate actionable insights, with a particular focus on evaluations and action research. All this while, the most important thing for the Hub is to firmly root itself in field realities and continuously adapt to the ever-evolving ecosystem.
What you will do:
As a Senior Impact Research Associate, you will be a core member of the Village360 program, embedded within the Impact team. You will play a pivotal role in shaping how evidence drives program design and systems learning.
Key Responsibilities:
- Lead or support internal, third-party, and multi-stakeholder evaluations to deepen understanding of program outcomes
- Generate actionable insights that refine program design and enhance field implementation
- Co-design research studies and conduct fieldwork, including data collection through surveys, interviews, and FGDs in rural settings
- Manage partnerships with research and implementation teams, ensuring rigor and contextual sensitivity
- Travel extensively to field sites (approximately 4–5 weeks per quarter)
What we look for:
- Minimum 4 years of on-ground experience in implementing or evaluating rural development programs in India (experience with SRLMs preferred)
- Bachelor’s or Master’s in Statistics, Economics, Social Sciences, Public Policy, or a related field
- Strong proficiency in R, Stata, SPSS, or Python
- Experience designing and conducting qualitative and quantitative research in rural contexts
- Strong analytical ability to interpret and synthesise diverse data sources
- Excellent communication, problem solving, and teamwork skills
- Empathetic and neutral approach in engaging with marginalised communities
- Proficiency in spoken Odia is an advantage
Our Guiding Principles:
- First Principles Thinking: Building from fundamentals to innovate on sustainable solutions
- Human-Centered Design: Thoughtful, action-oriented, experimental, and iterative, with a gender lens
- Systems Thinking: Analytical, stakeholder-oriented, and holistic approach to complexity
- Strategic Planning: Results-driven, logical, and grounded in on-the-ground realities
What’s in it for you?
- Own your growth: An impact-led learning environment encourages Nudgesters to invest in their learning and capacity building needs through initiatives and policies, including L&D wallet, individual development plan and internal role change opportunities.
- Find your tribe: Our hiring philosophy emphasises intent, attitude, smarts and skills, in that order, to build a cohesive environment for Nudgesters. The organisation is committed to curating people-centric policies, enhancing how employees experience life at The/Nudge.
- Take big bets: Organisational initiatives are intended to facilitate Nudgesters with a view to the big picture, illustrated by our impact across 50000+ households, 15+ governments, 200+ social enterprises and Charcha: India’s largest social sector convening forum.
- Make it happen: A product-based approach in an action-biased environment empowers Nudgesters to implement audacious plans. Driven to fail fast, we endeavour to optimise resources in favour of programs that align with our scale ambition.
You can learn more about what we do and how we do it through this deck. We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.
