Job Location - Bangalore
About The/Nudge:
The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals, and youth across rural development, agriculture, skilling, and economic inclusion, in partnership with 15+ central and state governments. Our economic inclusion journey towards serving 25 million Indians spans 10 states and currently reaches over 1.5 million people. Through our incubator, accelerator, and grand challenges, we have supported 200+ social entrepreneurs, including Forbes 30 Under 30 honorees, Earthshot Prize winners, and nationally recognized changemakers.
Founded with the support of 130+ eminent philanthropists, 40+ corporates, and 15+ foundations, The/Nudge is working towards a poverty-free India, within our lifetime.
Who are we solving for?
We are solving for millions of adults in India, especially in rural communities, living with uncorrected presbyopia, a near-vision impairment affecting 1 in 3 people over 30. Without timely access to simple solutions like reading glasses, they face barriers to work and income, despite evidence showing such interventions can boost productivity by up to 30% and income by up to 20%.
What are we solving for?
Millions in India experience uncorrected presbyopia, a near-vision impairment affecting one in three people over 30, with cases now appearing as early as 35. Globally, presbyopia is the most common cause of vision impairment, impacting over 800 million people. In India alone, 300 million people live with this condition, contributing to $14 billion in lost productivity each year.
For many, especially in rural communities, clear near vision is essential for work and daily activities. Without access to timely solutions, individuals may face challenges in earning a livelihood. However, studies from Assam and Bangladesh show that a simple intervention - reading glasses - can increase productivity by 34% and boost income by 20%.
Despite the clear benefits, several factors have made it difficult for people to access reading glasses at scale.
With only one trained optometrist per 180,000 people, access to professional eye care remains a challenge in many areas.
Many individuals aren’t aware that their near-vision difficulties can be easily corrected, and some hesitate to wear glasses due to social and cultural perceptions.
Bringing reading glasses to remote and rural areas requires innovative and community-driven approaches to ensure affordability and reach.
Through the InSight Program, The/Nudge Institute is collaborating with central and state governments to make India presbyopia-free using a community-led model. What will you do?
- Innovate and design tech-led, scalable platforms that can support identification, enumeration, screening, distribution and adoption tracking for millions of individuals across diverse geographies
- Lead end-to-end research, product design, training and strategy for impactful program delivery
- Develop cost-effective solutions that simplify delivery ops - training, identification, enumeration, screening, distribution and adoption
- Lead the operationalisation of products by building the capacity of field teams, operations & training teams, and government partners
- Ensure that solutions are robust, scalable, and adaptable across India’s socio-economic landscapes
- Act as a bridge between on-ground teams, central product teams, and external stakeholders, ensuring practical and innovative implementation
- Cultivate strong partnerships with governments, NGOs, and philanthropic organizations
- Build and inspire a high-performing product team
- Foster a culture of continuous learning, research, and iterative design improvement
- Drive ongoing research to ensure that product development is data-driven and impactful
- Continuously evaluate and optimise programs to maximise impact and efficiency
Who are we looking for in this role?
- Degree in Product Management, Rural Development, or related fields is preferred
- 5+ years of experience in product management, with a focus on scalable solutions, and an understanding of tech-led, user-centric product development (experience in startups, social enterprises, or the development sector preferred)
- Strong background in research, product development, and product lifecycle management
- Willingness to Travel: Ability and willingness to travel extensively to rural, remote locations
- Language Proficiency: Strong verbal and written communication skills in English and Hindi
What’s in it for you?
- Own your growth: An impact-led learning environment encourages Nudgesters to invest in their learning and capacity building needs through initiatives and policies, including L&D wallet, individual development plan and internal role change opportunities.
- Find your tribe: Our hiring philosophy emphasises intent, attitude, smarts and skills, in that order, to build a cohesive environment for Nudgesters. The organisation is committed to curating people-centric policies, enhancing how employees experience life at The/Nudge.
- Take big bets: Organisational initiatives are intended to facilitate Nudgesters with a view to the big picture, illustrated by our impact across 50000+ households, 15+ governments, 200+ social enterprises and Charcha: India’s largest social sector convening forum.
- Make it happen: A product-based approach in an action-biased environment empowers Nudgesters to implement audacious plans. Driven to fail fast, we endeavour to optimise resources in favour of programs that align with our scale ambition.
You can learn more about what we do and how we do it through this deck. We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.
