About The/Nudge
The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals, and youth across rural development, agriculture, skilling, and economic inclusion, in partnership with 15+ central and state governments.
Our economic inclusion journey towards serving 25 million Indians spans 10 states and currently reaches over 1.5 million people. Through our incubator, accelerator, and grand challenges, we have supported 200+ social entrepreneurs, including Forbes 30 Under 30 honorees, Earthshot Prize winners, and nationally recognized changemakers.
Founded with the support of 130+ eminent philanthropists, 40+ corporates, and 15+ foundations, The/Nudge is working towards a poverty-free India, within our lifetime
Who are we solving for?
We are solving for households in poverty who are also financially and socially vulnerable through a whole village program. Village360 targets last‑mile villages where poverty is multidimensional and intensified by climate and market constraints and where communities are largely dependent on agriculture but aren’t able to make enough from it.
Whole-village populations
Priority groups for community integration: women and youth, tribal communities, landless and marginal farmers, and excluded households.
Targeting approach: Geography selection based on high MPI deprivation and vulnerability indicators (e.g., low cropping intensity, low irrigation, high climate risk, weak service access), followed by household‑level diagnostics to tailor support.
The/Nudge aims to design a time-bound village-level economic inclusion model that is intuitive, locally rooted, and lifts the income levels of the entire village, while building climate resilience in the community. It will combine intensive graduation support for the most vulnerable (consumption stipends, asset transfer, coaching) while simultaneously investing in village-wide assets such as irrigation, market linkages, climate-smart agriculture, health and sanitation. By coupling household-level “big-push” interventions with community-level systems change, every socio-economic segment advances together, ensuring no one is left behind.
Designed to be low-cost and high-ROI, Village360 prioritises capability building, behavior change, and convergence with existing government systems so impact can be achieved efficiently and creating a replicable blueprint for long-term, population-scale village prosperity.
What are some of the principles/ approaches we use?
Human centered design (thoughtful, action oriented, experimental & iterative process) with a gender lens (unbiased and reflective approach)
Systems thinking (analytical, stakeholder oriented and holistic)
Strategic planning (result oriented, logical & coherent with clearly defined outcomes, grounded on the current realities)
What will you do?
- Define and drive product strategy by translating program needs into a clear roadmap with measurable milestones.
- Design the tech architecture for the program, data collection tools and systems, dashboards and measurement systems.
- Lead user research to deeply understand field staff, beneficiaries, government users, ensuring an intuitive and scalable product experience
- Drive adoption within operations teams by designing onboarding, training, and change management plans, and monitoring adoption metrics
- Identify high friction operational processes and implement technology tools or integrations to automate and streamline workflows
- Use data and analytics to track product performance, adoption, and impact, and to inform continuous improvement decisions
- Lead cross-functional collaboration between product, engineering, operations, and external partners to ensure alignment and smooth delivery
- Build and mentor a high-performing team that champions user-centricity, innovation, and operational excellence
- Collaborate with government stakeholders to secure buy-in, drive product adoption at scale, and align improvements with policy priorities
Who are we looking for in this role?
- 7+ years of work experience in product strategy, consulting, product management, or entrepreneurial roles
- Ability to learn, iterate and pivot based on new information or constraints
- Excellent interpersonal and negotiation skills
- Passion and hunger for solving big social problems at scale
- Growth mindset to learn new concepts and evolve teams’ thinking
- Ability to influence and collaborate with stakeholders
- Written and spoken fluency in English
- Willingness to stay and travel in deep rural areas
What We Offer:
Impact at Scale: Be part of a transformative mission aimed at lifting millions out of ultra-poverty.
Growth Opportunities: Work with a high-impact, mission-driven team, engaging with diverse stakeholders across India and globally.
Inclusive Environment: We are committed to diversity and encourage individuals from all backgrounds to apply.
What’s in it for you?
Own your growth: An impact-led learning environment encourages Nudgesters to invest in their learning and capacity building needs through initiatives and policies, including L&D wallet, individual development plan and internal role change opportunities.
Find your tribe: Our hiring philosophy emphasises intent, attitude, smarts and skills, in that order, to build a cohesive environment for Nudgesters. The organisation is committed to curating people-centric policies, enhancing how employees experience life at The/Nudge.
Take big bets: Organisational initiatives are intended to facilitate Nudgesters with a view to the big picture, illustrated by our impact across 50000+ households, 15+ governments, 200+ social enterprises and Charcha: India’s largest social sector convening forum.
Make it happen: A product-based approach in an action-biased environment empowers Nudgesters to implement audacious plans. Driven to fail fast, we endeavour to optimise resources in favour of programs that align with our scale ambition.
You can learn more about what we do and how we do it through this deck. We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.
