Location: Bengaluru
About The/Nudge :
The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals, and youth across rural development, agriculture, skilling, and economic inclusion, in partnership with 15+ central and state governments.
Our economic inclusion journey towards serving 25 million Indians spans 10 states and currently reaches over 1.5 million people. Through our incubator, accelerator, and grand challenges, we have supported 200+ social entrepreneurs, including Forbes 30 Under 30 honorees, Earthshot Prize winners, and nationally recognised changemakers.
Founded with the support of 130+ eminent philanthropists, 40+ corporates, and 15+ foundations, The/Nudge is working towards a poverty-free India within our lifetime.
About the Role :
Marketing at The/Nudge focuses on shaping how the organisation is understood across talent, donors, government, and the broader ecosystem. This role sits at the centre of it.
You will work closely with leadership and program teams to shape how the organisation is understood, through clear thinking, strong writing, and deliberate narrative design. This is a high-agency individual contributor role
What will you do ?
- Translate key institutional priorities into clear narrative arcs and define what needs to be understood by talent, donors, government, and ecosystem stakeholders
- Write and shape founder and leadership POVs, institutional essays, and deep-dive narratives for key audiences
- Turn complex program and field work into clear, usable narratives
- Work closely with leadership to build a consistent, credible external voice
- Build relationships with journalists, editors, and relevant platforms, and ensure ideas travel beyond a single moment or mention
- Design and structure interviews, podcasts, and conversations that deepen institutional narratives, and occasionally host where useful
- Improve how narrative is created, refined, and distributed by experimenting with tools, formats, and workflows
- Track what is landing, what is not, and feed that back into content, PR, and leadership communication
Who are we looking for in this role ?
Core strengths:
- Strong writing with clear, structured thinking
- Ability to simplify complexity without dumbing it down
- Curiosity about systems, institutions, and public narratives
- Comfort working with senior stakeholders
- High ownership and ability to operate independently
Experience and background :
- Typically 6–9 years of experience in journalism, editorial, policy, or narrative-led roles, with strong evidence of writing and independent thinking. More experienced, hands-on individual contributors may be considered at a higher level
- Backgrounds that fit well include journalism or editorial roles in business, policy, or governance, think tanks or research roles with strong writing, and narrative or content strategy roles with depth
- Education in fields such as journalism, humanities, social sciences, public policy, or related areas is preferred, but not a constraint
Builder Mindset:
- You experiment with tools and workflows, improve how work gets done, and build from first principles instead of relying only on existing playbooks. This matters as much as writing in this role.
This role may not be for you if :
- You are looking for a social media or content calendar role
- You are more comfortable executing defined plans than shaping and structuring ideas from first principles
- You are primarily experienced in PR coordination, press releases, or agency account management
- You are uncomfortable working in ambiguity or building from scratch
- You prefer clearly defined playbooks over creating new ones
This role is not for you if :
- You are looking for a social media or content calendar role
- You are more comfortable executing defined plans than shaping and structuring ideas from first principles
- You are primarily experienced in PR coordination, press releases, or agency account management
- You are uncomfortable working in ambiguity or building from scratch
- You prefer clearly defined playbooks over creating new ones
What’s in it for you?
- Own your growth: An impact-led learning environment encourages Nudgesters to invest in their learning and capacity building needs through initiatives and policies, including L&D wallet, individual development plan and internal role change opportunities.
- Find your tribe: Our hiring philosophy emphasizes intent, attitude, smarts and skills, in that order, to build a cohesive environment for Nudgesters. The organisation is committed to curating people-centric policies, enhancing how employees experience life at The/Nudge.
- Take big bets: Organisational initiatives are intended to facilitate Nudgesters with a view to the big picture, illustrated by our impact across 50000+ households, 15+ governments, 200+ social enterprises and Charcha: India’s largest social sector convening forum.
- Make it happen: A product-based approach in an action-biased environment empowers Nudgesters to implement audacious plans. Driven to fail fast, we endeavour to optimize resources in favour of programs that align with our scale ambition.
You can learn more about what we do and how we do it through this deck. We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.
