About The/Nudge:
The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals, and youth across rural development, agriculture, skilling, and economic inclusion, in partnership with 15+ central and state governments. Our economic inclusion journey towards serving 25 million Indians spans 10 states and currently reaches over 1.5 million people. Through our incubator, accelerator, and grand challenges, we have supported 200+ social entrepreneurs, including Forbes 30 Under 30 honorees, Earthshot Prize winners, and nationally recognized changemakers.
Founded with the support of 130+ eminent philanthropists, 40+ corporates, and 15+ foundations, The/Nudge is working towards a poverty-free India, within our lifetime.
About the Insight Program :
We are solving for millions of adults in India, especially in rural communities, living with uncorrected presbyopia, a near-vision impairment affecting 1 in 3 people over 30. Without timely access to simple solutions like reading glasses, they face barriers to work and income, despite evidence showing such interventions can boost productivity by 34% and income by 20%.
What are we solving for?
Millions in India experience uncorrected presbyopia, a near-vision impairment affecting one in three people over 30, with cases now appearing as early as 35. Globally, presbyopia is the most common cause of vision impairment, impacting over 800 million people. In India alone, 300 million people live with this condition, contributing to $14 billion in lost productivity each year.
For many, especially in rural communities, clear near vision is essential for work and daily activities. Without access to timely solutions, individuals may face challenges in earning a livelihood. However, studies from Assam and Bangladesh show that a simple intervention—reading glasses—can increase productivity by 34% and boost income by 20%.
Despite the clear benefits, several factors have made it difficult for people to access reading glasses at scale:
With only one trained optometrist per 180,000 people, access to professional eye care remains a challenge in many areas. Many individuals aren’t aware that their near-vision difficulties can be easily corrected, and some hesitate to wear glasses due to social and cultural perceptions. Bringing reading glasses to remote and rural areas requires innovative and community-driven approaches to ensure affordability and reach.
Through InSight Program, The/Nudge Institute is collaborating with central and state governments to make India presbyopia-free using a community-led model. About the Role
The Associate – Field Execution will be responsible for implementing the InSight Program on the ground by conducting near vision screening and distributing reading glasses across MSME clusters, industrial units, cottage industries, artisan communities, Self-Help Groups (SHGs), villages, and other underserved communities.
Working closely with the Team Lead, the Associate will educate beneficiaries on age-related near vision impairment, conduct screenings using standardized protocols, distribute appropriate reading glasses, and maintain accurate digital records. The role requires extensive travel within the assigned geography and regular interaction with community members, institutions, and local stakeholders.
What will you do?
Community Outreach & Mobilization
- Visit MSME clusters, industrial units, artisan communities, SHGs, villages, and community institutions to mobilize beneficiaries for screening.
- Build awareness about presbyopia and the importance of near vision correction.
- Coordinate with local leaders and institutions to organize screening sessions.
Vision Screening & Reading Glass Distribution
- Conduct vision screenings every day using standardized screening protocols.
- Identify beneficiaries with near vision impairment and recommend appropriate reading glasses.
- Distribute reading glasses and educate beneficiaries on their usage and care.
- Ensure a positive and professional beneficiary experience.
Data Collection & Reporting
- Capture required information using digital applications.
- Maintain accurate daily records of screenings, distributions, referrals, and inventory.
- Submit daily reports to the Team Lead.
Inventory Management
- Maintain assigned inventory of reading glasses and screening materials.
- Ensure proper stock reconciliation and timely replenishment.
- Report damaged or missing inventory.
Quality & Compliance
- Follow all Standard Operating Procedures (SOPs) and program guidelines.
- Ensure high-quality screening and data accuracy.
- Participate in refresher training and review meetings.
Learning Opportunities
- Experience implementing a large-scale public health initiative.
- Exposure to community engagement and rural outreach.
- Practical learning in beneficiary mobilization and digital data collection.
- Opportunity to work closely with government departments and community institutions.
Who are we looking for?
- Graduate in any discipline (12th Pass with relevant field experience may also apply).
- 1–2 years of experience in field operations, community outreach, healthcare, sales, NGO programs, insurance, or rural development.
- Comfortable travelling extensively within the assigned district.
- Good communication skills.
- Comfortable using Android smartphones and mobile applications.
- Strong interpersonal and community engagement skills.
- Self-driven with the ability to work independently.
Job Location: Varanasi and Lucknow, Uttar Pradesh
Fixed Term Contract Duration: 12 Months
What’s in it for you?
- Own your growth: An impact-led learning environment encourages Nudgesters to invest in their learning and capacity building needs through initiatives and policies, including L&D wallet, individual development plan and internal role change opportunities.
- Find your tribe: Our hiring philosophy emphasises intent, attitude, smarts and skills, in that order, to build a cohesive environment for Nudgesters. The organisation is committed to curating people-centric policies, enhancing how employees experience life at The/Nudge.
- Take big bets: Organisational initiatives are intended to facilitate Nudgesters with a view to the big picture, illustrated by our impact across 50000+ households, 15+ governments, 200+ social enterprises and Charcha: India’s largest social sector convening forum.
- Make it happen: A product-based approach in an action-biased environment empowers Nudgesters to implement audacious plans. Driven to fail fast, we endeavour to optimise resources in favour of programs that align with our scale ambition.
We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.
