Location : Bhopal, Madhya Pradesh
Fixed term employment contract: 1 year
About The/Nudge:
The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals, and youth across rural development, agriculture, skilling, and economic inclusion, in partnership with 15+ central and state governments. Our economic inclusion journey towards serving 25 million Indians spans 10 states and currently reaches over 1.5 million people. Through our incubator, accelerator, and grand challenges, we have supported 200+ social entrepreneurs, including Forbes 30 Under 30 honorees, Earthshot Prize winners, and nationally recognized changemakers.
Founded with the support of 130+ eminent philanthropists, 40+ corporates, and 15+ foundations, The/Nudge is working towards a poverty-free India, within our lifetime. Who are we solving for?
We are solving for millions of adults in India, especially in rural communities, living with uncorrected presbyopia, a near-vision impairment affecting 1 in 3 people over 30. Without timely access to simple solutions like reading glasses, they face barriers to work and income, despite evidence showing such interventions can boost productivity by 34% and income by 20%.
What are we solving for?
Millions in India experience uncorrected presbyopia, a near-vision impairment affecting one in three people over 30, with cases now appearing as early as 35. Globally, presbyopia is the most common cause of vision impairment, impacting over 800 million people. In India alone, 300 million people live with this condition, contributing to $14 billion in lost productivity each year.
For many, especially in rural communities, clear near vision is essential for work and daily activities. Without access to timely solutions, individuals may face challenges in earning a livelihood. However, studies from Assam and Bangladesh show that a simple intervention - reading glasses - can increase productivity by 34% and boost income by 20%.
Despite the clear benefits, several factors have made it difficult for people to access reading glasses at scale.
With only one trained optometrist per 180,000 people, access to professional eye care remains a challenge in many areas.
Many individuals aren’t aware that their near-vision difficulties can be easily corrected, and some hesitate to wear glasses due to social and cultural perceptions.
Bringing reading glasses to remote and rural areas requires innovative and community-driven approaches to ensure affordability and reach.
Through the InSight Program, The/Nudge Institute is collaborating with central and state governments to make India presbyopia-free using a community-led model. What will you do:
The/Nudge is working with the Government of Madhya Pradesh to help enable access to affordable near vision glasses by targeting people above the age of 35, mainly in rural areas. As part of this effort, a State Project Management Unit (SPMU) is being set up at Bhopal, Madhya Pradesh, to help the Government to design and implement a program for screening & distribution of near vision glasses. This position is for the SPMU at Bhopal, Madhya Pradesh, with regular travel to other districts.
Key Responsibilities:
- To understand and practice the Spirit of The/Nudge Institute
- Ensure all project activities are implemented on time with utmost quality as per approved Project Implementation Plan (PIP)/ Standard Operating Procedure (SoP)/ in the respective districts.
- Coordinate with District and Block offices to ensure smooth implementation of the project.
- Support the community cadre on training, procurement, screening & distribution of near vision glasses.
- Coordinate and facilitate in organizing the capacity building training of the project team and community cadre.
- Coordinate and lead in organizing any project related event at the regional and district.
- Coordinate and support in any field visits of dignitaries and officials.
- Ensure timely planning and implementation of project activities.
- Ensure proper documentation and reporting related to the project to respective offices.
- Facilitate the Timely collection/ entry, processing and reporting of data.
- Support and practice Monitoring & Evaluation of the project.
- Good stakeholder management at the grassroots level.
Qualifications and Skills:
- Preferred experience in relevant streams like rural development, rural management or healthcare sector
- Must have 5+ years of relevant experience in the development sector/ rural development projects/ healthcare projects/ livelihood projects.
- Ein district-level positions in National Health Mission or any other healthcare Institution and managing projects operations, building, capacity building, social development will be preferred.
- Must have her/his own mode of transport with a valid driving license as it is a field role
- Must be fluent in English and Hindi
We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.
