The/Nudge Foundation
The/Nudge Foundation


Bengaluru, Karnataka, India


Community and Lifestyle · Government and Military · Sustainability


201-1000 employees



founded in


The/Nudge Foundation exists to alleviate poverty, sustainably and scalably. The/Nudge was founded in July 2015 by Atul Satija, after his last stint as Chief Business Officer of InMobi. --- We are a collective of some of India’s best leaders and entrepreneurs from across industry, academia, government and development sectors, and our work is organised across 3 impact streams. 1. Centre for Skill Development & Entrepreneurship (CSDE) CSDE exists to enable underprivileged youth to lead flourishing lives. Our goal is to impact 1M+ youth annually through direct, leveraged as well as indirect channels. 2. N/Core N/Core exists to nudge and nurture talent to solve for India's biggest problems. 3. up (ultra-poor) up exists to nudge families out of extreme poverty. We are implementing an integrated micro-entrepreneurship program to pull ultra-poor households (in Jharkhand), out of extreme poverty, through a globally acclaimed and well-researched "graduation model". Our goal is to directly work with and pull 100k families (500k people) out of extreme poverty, over the next 10 years. --- Over the last 4 years, we have impacted the lives of 6M+ people through our direct and indirect work across skilling, education, healthcare etc. We are a passionate team of 175+ #nudgesters, with a dream to see a poverty-free India within our generation.

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