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REQUEST FOR PROPOSAL (RFP): ACTIVATION BOOTH SETUP AT SABASABA GROUNDS – JULY 2025

Date of Issue: May 6, 2025
Submission Deadline: May 15, 2025, at 11:00 PM EAT

INTRODUCTION

Ubongo is Africa’s leading children’s edutainment organization, reaching millions of families through fun, localized, and multi-platform learning. As part of our engagement and outreach strategy, Ubongo is planning to participate in the Sabasaba Exhibition taking place in July 2025 at the Sabasaba grounds in Dar es Salaam, Tanzania.

We are seeking the services of a qualified and experienced activation agency to set up and manage an activation booth that reflects Ubongo’s dynamic, child-friendly, and impactful brand.

SCOPE OF WORK

The selected agency will be responsible for the design, production, installation, and dismantling of an activation booth at the Sabasaba grounds. The booth must be designed to:

• Be visually appealing and engaging for children and families.
• Reflect Ubongo’s brand identity, values, and messaging.
• Provide interactive elements and space for merchandise/display materials.
• Be weather-resistant, safe, and functional throughout the exhibition period.
• Include all required permits, utilities, furniture, and branding materials.

DELIVERABLES REQUIRED FROM THE AGENCY

All proposals must include the following:

• Estimated Quotation:
  A detailed cost estimate (in TZS/USD) for the full setup and management of the activation booth, including design, materials, logistics, staffing (if any), and teardown.
  
  
• Three-Page Execution Plan:
  A brief description of how the agency intends to deliver the setup, manage timelines, handle logistics, and ensure visibility and engagement.
  
  
• Company Profile:
  • Overview of the company including legal registration and years of operation.
  • Relevant experience in similar activations (especially for educational or child-focused brands).
  • At least 2 references or links to previous activations.

SUBMISSION DETAILS

All proposals must be submitted via email no later than 11:00 PM EAT on May 15, 2025, to the following email addresses: tamala@ubongo.org and mark@ubongo.org.

Please include "RFP Submission – Sabasaba Activation Booth 2025" in the subject line of your email.

EVALUATION CRITERIA

Proposals will be evaluated based on:

• Creativity and relevance of the proposed execution plan.
• Cost-effectiveness and clarity of the budget.
• Demonstrated experience in similar projects.
• Quality and completeness of the submission.

TERMS AND CONDITIONS

• Ubongo reserves the right to accept or reject any proposal without providing justification.
• This RFP does not constitute a commitment to contract or pay any costs incurred in the preparation or submission of a proposal.
• The selected agency will be required to sign a service agreement and adhere to Ubongo’s Child Safeguarding and Protection Policies.

Ubongo welcomes bold and imaginative ideas that push the boundaries of creativity and innovation, inspiring and empowering children across Africa. The selected agency will have the opportunity to collaborate with Ubongo's passionate team of educators, artists, and storytellers to bring the roadshow concept to life.

To learn more about our mission, visit www.ubongo.org.

EQUAL OPPORTUNITY

UBONGO provides equal opportunities to all its applicants for different roles and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, gender or any other characteristic protected by the laws of the country we are operating in.

Job Scam Warning

Our organization upholds a strict commitment to a fair, unbiased hiring process through BambooHR or very qualified recruitment agencies and shortlisting decisions are based solely on candidates' qualifications, skills and experience relevant to the position. Beware of any individuals claiming to have influence over our hiring decisions or requesting favors in exchange for guaranteed shortlisting or employment opportunities. Such actions are against our policies and do not reflect our organization's values.