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Ubongo
1. Background
Organisation Summary:
UBONGO is Africa's leading producer of kids' edutainment content. As a non-profit social enterprise, we create fun, localised and multi-platform educational content that helps kids learn, and leverage their learning to change their lives. Ubongo reaches millions of families across Africa through accessible technologies like TV, radio and mobile phones. Our shows Ubongo Kids, Nuzo and Namia and Akili and Me currently air in 31 countries across Africa, in Swahili, English, French, Hausa, Chichewa, and Kinyarwanda.
Purpose of the RFP
Ubongo Learning invites qualified and experienced Graphic Design and Creative Agencies with excellent graphic design, animation and illustration skills to submit proposals for the provision of ongoing creative production and design support. This includes the creation and adaptation of visual assets across digital, print, media, marketing, education, brand, events, and fundraising needs, as well as the development and maintenance of Ubongo’s visual identity, creative systems, and reusable asset libraries to support internal teams and diverse audiences.
We don’t just need a do-er agency but a go-getter as well; as an agency, you must be willing to be challenged, think critically, and creatively. People who work at Ubongo are passionate about education, kids, and making a difference.
3. Scope of Work
The Creative Partner will provide ongoing design, visual production, and creative support across Ubongo’s brands, platforms, and internal teams. This includes the creation, adaptation, and management of visual assets used across digital platforms, broadcast, marketing, education, events, and fundraising.
We will design and produce a wide range of creative assets, including:
We will adapt existing Ubongo content into new formats and versions for different platforms and audiences, including:
We will provide design support for Ubongo’s communication and engagement efforts, including:
We will support Ubongo’s brand and operations through:
We will create visual assets to support Ubongo’s fundraising and reporting needs, including:
We will maintain and evolve Ubongo’s visual identity by:
4. Deliverables and Service Model
- Deliverables will be issued through written briefs or Statements of Work (SOWs)
- Turnaround times, revisions and approval cycles will be defined per assignment.
- Work may be requested on a retainer and/or unit-rate basis.
5. Contract duration
The anticipated contract term is 12 months, subject to performance and funding availability.
6. Intellectual Property and Confidentiality
- All final deliverables produced under this contract shall be the exclusive property of Ubongo Learning, unless otherwise agreed in writing.
- The agency must comply with confidentiality and data protection requirements applicable across Ubongo’s operating regions.
7. Proposal Submission Requirements.
Interested agencies should submit a proposal including:
- A brief profile of the agency and relevant experience in design.
- Portfolio of past relevant campaigns.
- Proposed service model (retainer, rate card, hybrid)
- Budget proposal
- Team structure and key personnel
- At least two professional references
8. Evaluation Criteria
Proposals will be evaluated based on:
- Relevant experience and portfolio quality.
- Understanding of the scope and target audience.
- Creativity and technical capability.
- Cost-effectiveness and clarity of pricing.
- Capacity to work across multiple countries and teams.
9. Submission deadline
The deadline to submit the proposals is 30th January 2026. Kindly submit your proposal to husna@ubongo.org. Late submission may not be considered.
The subject of the email should be: Creative Agency Support for Ubongo
Ubongo reserves the right to negotiate final deliverables and payments before contracting.
Additional Terms
- Ubongo Learning reserves the right to accept or reject any proposal.
- This RFP does not constitute a commitment to award a contract.
- Any cost incurred in proposal preparation are the responsibility of the bidder.
EQUAL EMPLOYMENT OPPORTUNITY
UBONGO provides equal opportunities to all bidders and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by the laws of the country we are operating in.
JOB SCAM WARNING
Our organization upholds a strict commitment to a fair, unbiased hiring process through BambooHR or very qualified recruitment agencies and shortlisting decisions are based solely on candidates' qualifications, skills and experience relevant to the position.
Beware of any individuals claiming to have influence over our hiring decisions or requesting favors in exchange for guaranteed shortlisting or employment opportunities. Such actions are against our policies and do not reflect our organization's values.
