We are seeking a passionate and results-driven Social Media Specialist to join our team. In this role, you will play a critical part in shaping our online presence, managing paid campaigns, and driving engagement across all social media platforms. The ideal candidate has a strong background in social media marketing, content creation, and data analysis, coupled with creative skills to craft compelling campaigns that align with Verqor’s goals.
Key Responsibilities
- Paid Campaign Management
- Create, manage, and optimize Facebook Ads and other paid social media campaigns to meet lead generation and engagement objectives.
- Develop campaign strategies, set budgets, and monitor performance metrics to ensure ROI.
- A/B test creatives, headlines, and CTAs to improve campaign effectiveness.
Content Management
- Plan, schedule, and publish content across all social media channels, including Facebook, Instagram, LinkedIn, Twitter, and TikTok.
- Create engaging and visually appealing posts that reflect Verqor's brand identity and voice.
- Stay up to date on trends and best practices to keep content fresh and relevant
- Content Creation & Design
- Create visuals, graphics, and short-form videos for campaigns.
- Write compelling captions, copy, and stories that drive audience engagement.
Data Analysis & Reporting
- Track, measure, and analyze campaign results using tools like Meta Ads Manager, Google Analytics, and other platforms.
- Prepare weekly and monthly performance reports with actionable insights to optimize future strategies.
Community Engagement
- Monitor, respond to, and engage with followers and potential clients across all platforms.
- Build and maintain a strong online community by addressing inquiries and fostering meaningful connections.
Trend Monitoring
- Keep updated on industry trends, platform updates, and competitor activities.
- Proactively suggest innovative approaches to enhance Verqor’s digital presence.
Cross-Functional Collaboration
- Work closely with the marketing and sales teams to align social media efforts with overall business objectives.
- Support promotional activities, such as events and partnerships, through social media campaigns.
Qualifications
- Experience:2-3 years of experience in social media management and paid campaign execution, preferably in B2C and B2B2C sectors.
Skills:
- Proficiency in Facebook Ads Manager and other social media ad platforms.
- Strong knowledge of analytics tools (e.g., Meta Insights, Google Analytics)
- Proficiency in design tools like Canva or Adobe Creative Suite (Photoshop, Illustrator).
- Exceptional writing and communication skills in both English and Spanish
- Video editing skills are a plus.
Education:
- Bachelor’s degree in Marketing, Communications, or a related field is preferred
Soft Skills:
- Creative thinker with attention to detail.
- Strong analytical skills and data-driven mindset.
- Ability to multitask, meet deadlines, and adapt to a fast-paced environment.
- Independent worker
