Who We Are
Yoco is one of Africa's largest fintech companies, building an ecosystem of intuitive, dynamic payments and business tools. These connected tools are easy to tailor to diverse business needs, enabling brave businesses to do better and grow.
Founded in 2015, we now process over US$3 billion annually for over 400,000 businesses.
We are powered by over 330 people across our three talent hubs in the Netherlands and South Africa. We come from different backgrounds and have different viewpoints, so we can keep building cutting-edge financial tools for growing businesses.
We’re growing fast. With growth comes compelling challenges, which means that if you’re an ambitious problem-solver with big ideas you will be challenged, stimulated, and grow with us at Yoco. You have a passion for doing good. You’re bright and grounded, experimental and brave.
We believe growing together is a commitment and that it means being uncomfortable and overcoming problems, and when faced with such problems seeing opportunities where others see barriers. But we know it’s not for everyone.
We don’t stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other. We’re constantly evolving - and we’re doing it fast.
Be Brave and Grow With Us.
About The Ecommerce Team
Currently we have a large team with an external vendor of front end and back end developers ( around 5-6 devs & a designer) ; they maintain the website of the company.Yoco is a PLG ( product led growth) company , so most of our customers are being acquired by our website, where they themselves buy a card machine and then self onboard and self activate without human intervention.
About The Role
Yoco is seeking a highly skilled Senior Product Manager to own our website as a product and drive our e-commerce growth funnel through data-driven optimization. We're looking for someone who can transform our website into a powerful, conversion-optimised platform that drives business growth, leveraging strong skills in hypothesis formation, A/B testing, and experimentation
What You Will Be Doing
- Own and manage the website as a product, developing its strategy, roadmap, and backlog to align with overall business objectives.
- Lead the Web Product Team, collaborating with design and engineering resources
- Spearhead Conversion Rate Optimization (CRO) efforts across the website and e-commerce funnel, including hypothesis formation, A/B testing, and analysis of results.
- Drive the e-commerce growth funnel, optimising the customer journey from initial website visit to product purchase.
- Collaborate with Brand, Product Marketing, and Growth teams to ensure content strategy aligns with business goals.
- Analyse website performance metrics and user behaviour to inform data-driven decisions and improvements.
About You
- You’ve got 6+ years of experience as a product manager or in a similar role with a strong focus on website optimization, e-commerce funnels, and CRO.
- You have expert-level knowledge of CRO principles, A/B testing methodologies, and statistical analysis.
- You have worked at high traffic e-commerce sites with ownership of customer touch points
- You’ve led cross-functional teams, collaborating daily with engineers, designers and data analysts.
- You understand that product management is about outcomes not outputs, and can define and drive product KPIs.
- You enjoy working with multiple players across the org, to influence how your products are positioned, sold and supported.
- You have strong and clear communication skills - both verbal and written.
The people we’re looking for
We’re looking for brave people who want to grow. And as Yoco grows we hope they stay with us, long term.
Growing can be a daunting task and it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other to push further.
So, who are you? You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and brave. You play open cards and get stuck in. You’re not afraid of change. You close the loop.
Find Out More About Who We Are Here.
We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV. 
