Job Purpose:
The Senior Manager, Digital Performance plays an active role in the formulation of the business/brand’s growth strategies through ROI-based consumer approaches and data-driven acquisition strategies through social channels. .He develops effective performance management arrangements that support the achievement of the business’s overall targets, goals, and objectives.
Key Responsibility Areas:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Lead and develop a team of digital performance channel executives and managers to deliver ongoing campaigns and drive performance
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Reporting and KPI monitoring
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Conduct research and analyses on large and complex data-sets in order to realize appropriate strategies and solutions for our products in digital channels
- Perform A/B tests and devise strong hypothesis on how to improve campaign or key KPI performance (CAC, CPC, CTR etc)
- Responsible for annual, monthly and quarterly digital marketing planning and budget allocation
- Work closely and collaboratively with the Business Insights team, Marketing, Operations and Medical Services team to devise and execute campaigns that deliver against our strategic objectives.
- Ensue a rigorous quality assurance process is implemented on all campaigns to ensure that brand identity is adhered to.
Experience:
- +7 years of experience working in a performance marketing position in a business within a fast paced and dynamic market environment, preferably as a Senior Performance Marketing Manager.
- Proven and successful track record of leading a cross functional team from the beginning to the end of a project, achieving challenging targets and standards.
- Proven experience in managing both offline and online marketing programs and successfully delivering improvement in a business’s marketing performance, especially leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Experience in setting up and optimizing Google Adwords & Facebook campaigns
Qualification:
- BS/MS degree in marketing or a related field
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
Technical Skills/Knowledge:
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Extremely proficient in Ms Excel, Ms Word, and PowerPoint
- Extremely proficient with, analytics tools such as Klipfolio, PowerBI, Tableau etc,
- Familiarity with agile methodologies a bonus
Behavioral Competencies:
● Growth mindset
● Influencing and networking skills
● Outstanding communicator
● Attention to detail
● Ability to simplify
● Sense of humor
● Can-do attitude
● Life-long learner
● Motivator
Interpersonal Skills:
- Self-starter with a patient-centric mindset
- Needs to have exceptional problem solving skills, be self-motivated and inspire the same in others, be proactive and thirsty for knowledge
- Ability to prioritize and meet deadlines even when working on multiple projects, be brave in going for informed experimentation
- Needs to have a knack for delivering results, and display calmness and composure under stress and in uncertain situations.
- Careful attention to detailed delivery, applying well-organized, logical approach.
- Growth mindset, open-minded and happy to receive feedback
● Embodies corporate values: Integrity, Teamwork, Respect, Professionalism.
● Shares Founder’s vision for a healthcare brand based on the pillars of Trust, Quality, Reliability, and Affordability.
● Might require to complete tasks outside working hours to the extent necessary to carry out her/his duties.
Note: Praava Health is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation or any other characteristic protected by law.
