Find World Changing Social Impact Jobs Here

About Virohan

Virohan is a Healthcare focused Ed-Tech company training youth for jobs in the healthcare sector. We aim to create India’s largest Industry demand-led edtech platform for healthcare professionals. We are funded by Blume Ventures, Rebright Partners (Japan), elea Foundation for Ethics in Globalization (Switzerland), Artha Impact (Switzerland), Yunus Social Business (an impact fund founded by Nobel Laureate Prof. Mohammad Yunus based out of Germany), AngelList, Keiretsu Forum amongst others.

Virohan is operating at the cusp of Edtech and Healthcare. Both these industries have entered a new phase of growth because of the pandemic and will grow rapidly over the next 10 years. The time to enter this space and make your mark, is now.

We're building the Marketing & Growth team at Virohan on the following 4 pillars:

• Talent - We look for solution-hungry complex-problem solvers to increase the talent density of our team

• Ownership - We expect very high ownership from outcome-paranoid team players

• Communication - We propagate open & honest communication with regular un-filtered constructive feedback

• Bias for Action - We believe done is better than perfect, and that said & done shouldn't differ by much

Are you a Virohan-ite?

Are you someone who pays a lot of attention to marketing communication subjected to you, trying to uncover the consumer insight that must have led to it? Do you enjoy consumer-marketing and love talking to consumers to uncover that one game changer insight? Are you looking to join the next big thing?

If you’re nodding your head, you’re reading the right JD. We’re looking for passionate, talented people who want to change the way the world thinks about higher education and unlock human potential, regardless of circumstance.

Marketing Team’s Vision for 2025-26

Our goal is to drive 10x growth in Revenue run rate, holding costs within a tight guardrail.

0 points for originality, we get it - have you heard of a Marketing Team that doesn’t chase this?

Virohan’s present marketing stack is heavily pegged on leveraging performance & product marketing to drive lead generation efforts for recent high school graduates.

We are looking to diversify this stack, with a longer-term vision, in the following way:

(LinkedIn always messes our JDs up - have a look at it here: https://drive.google.com/file/d/1V5anAadfvgkUiU8RUfWwBGm_N0YAreaH/view?usp=sharing)

Performance Marketing

Mid-Bottom Funnel

Take the present lead-gen stack to 10x

Setup & align KPIs, build optimisation avenues

Setup processes to scale predictably & efficiently

Category Marketing

Top-Mid Funnel

Setup the function from scratch

Build a consumer intelligence powerhouse

Establish brand & category conversion tracks

Influence comms & strategy

Product Marketing

Own & Enable Conversion

Drive Click to Lead Conversion on Web & App

Drive Lead to Purchase funnel Conversion

Build & Own MarTech stack

Brand Marketing

Drive Organic Growth

Enable Virohan’s discovery to core TG

with presence & integration across media

Drive SEO & Content strategy across social media - Meta, YouTube & more

What you’ll be responsible for:

Solving Design Challenges:

• Understand who the consumer is - speak to consumers in-person / on-call, conduct surveys & establish hypotheses for consumer behaviour

• Build offering (product & pricing) closely with the Marketing & Sales team basis TAM, size of prize and consumer understanding

• Solve for Packaging - Does our App, Website & Communication across the entire marketing & sales funnel have the right information to solve all the underlying consumer challenges?

Solving Deployment Challenges:

• Proposition: “Why” would someone consider Virohan, a particular campus & a particular program, over other alternatives? What is the trigger for the consumer, what is the insight around it and how do we structure our messaging accordingly?

• Place: Ensuring the demand-supply match across campuses & programs. Do we have the right depth of supply where there is demand and are we building enough reach within our TG where we have excess supply?

• Promotion: Deploying (a share of ) the marketing budget (across various steps of the funnel) towards a mix of the right media & messaging.

You are the right fit for the role, if:

• You have 1-3 years of work experience in demand-facing category management roles.

• You seek problem solving opportunities with a rational approach, with an ability to seek & identify key irrationalities that drive decision-making when it comes to the end consumer.

• You are a design thinker - who understands what truly moves and influences consumers - ideally, a good mix of left and right brained thinking.

• Marketing Budget is not in input to your decision-making - you are happy to work within constraints and grow with the brand.

• You are obsessed with detail & often spot opportunities by paying attention to detail.

• You have a strong ability to communicate and work across functions.

• You like to get your hands dirty - you like talking to consumers, placing yourself in their shoes and routinely stepping out for on-ground research.

Why this is a great opportunity for you:

• Great set of leaders to work with - who enable, empower & create autonomy to make you the best version of yourself.
• Virohan has the right to win. With a founding team understands the business, and a steadily growing business that is built on strong fundamentals.
• Open, Honest & Transparent culture where you own your growth & outcomes.
• Joining a high-growth startup rather early, along with a competitive market compensation.