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About Virohan

Virohan is a Healthcare focused Ed-Tech company training youth for jobs in the healthcare sector. We aim to create India’s largest Industry demand-led edtech platform for healthcare professionals. We are funded by Blume Ventures, Rebright Partners (Japan), elea Foundation for Ethics in Globalization (Switzerland), Artha Impact (Switzerland), Yunus Social Business (an impact fund founded by Nobel Laureate Prof. Mohammad Yunus based out of Germany), AngelList, Keiretsu Forum amongst others.

Virohan is operating at the cusp of Edtech and Healthcare. Both these industries have entered a new phase of growth because of the pandemic and will grow rapidly over the next 10 years. The time to enter this space and make your mark is now! We are looking for entrepreneurs to join us and help us build the next edtech unicorn!

We're building the Marketing & Growth team at Virohan on the following 4 pillars:

• Talent - We look for solution-hungry complex-problem solvers to increase the talent density of our team
• Ownership - We expect very high ownership from outcome-paranoid team players
• Communication - We propagate open & honest communication with regular un-filtered constructive feedback
• Bias for Action - We believe done is better than perfect, and that said & done shouldn't differ by much

Wondering if you’re a Virohanite?

Are you someone who pays a lot of attention to marketing communication subject to you, trying to uncover the consumer insight that must have led to it? Do you enjoy consumer marketing and love talking to consumers to uncover that one game changer insight? Are you willing to join the next big start-up with the vision of becoming the next big unicorn?

If you’re nodding your head, this is for you. We’re looking for passionate, talented people who want to change the way the world thinks about higher education and unlock human potential, regardless of circumstance.

Marketing Team’s Vision for 2024-25

Our goal is to drive 10x growth in Revenue run rate, while holding Spend / Revenue within a tight guardrail.

Virohan’s present marketing stack is heavily pegged on leveraging performance marketing (FB & Google) to drive lead generation efforts for recent school graduates. We are looking to diversify this stack, with a longer-term vision, in the following way:

Performance Marketing

Mid-Bottom Funnel

Take the present lead-gen stack to 10x

Setup & align KPIs, build optimisation avenues

Setup processes to scale predictably & efficiently

Brand Marketing

Top-Mid Funnel

Setup the function from scratch

Build a consumer intelligence powerhouse

for all touchpoints, setup benchmarks

Drive comms & strategy

Product Marketing

Own & Enable Conversion

Drive Lead Capture Conversion on Web & App

Drive Lead to Purchase funnel Conversion

Build & Own MarTech stack

Content Marketing

Drive Organic Growth

Enable Virohan’s discovery to core TG

with presence & integration across media

Drive SEO & Content strategy across social media - Meta, YouTube, other

What you’ll be responsible for:

Defining a content strategy & execution plan, for Virohan:

• When to market to which consumer, with what messaging, across paid, owned & earned media touchpoints, in the form of a marketing calendar.
• Which media touchpoints to be active & present on - by understanding media & information consumption habits of our consumer, for education, upskilling & related decisions, or otherwise.
• Manage projects within tight timelines - work with the in-house team of video editors, visual designers & interns to deliver the content plan across all Virohan’s touchpoints

Owning all consumer-facing communication across all touchpoints in the marketing funnel:

• Top Funnel - YouTube Ads, Facebook Ads, Search Ads, Social Media, Blogs & PR
• Mid-Funnel - Owned & Earned Media - Website, App, SMS, Whatsapp, App Notifications
• Bottom-Funnel - across 15+ colleges: Campus Branding - Signages, Banners, Backdrops, Tent Cards | Take-home Collateral - Brochures, Leaflets, Dockets, Flyers

Establishing a production strategy - essentially defining:

• How much content to produce, at what frequency
• With what budget (wrt deployment)
• What resourcing - in-house vs outsourced, what talent, which agencies
• And what guardrails, in terms of tonality & quality

Support the brand team in building a consumer intelligence powerhouse - so far, marketing at Virohan has been synonymous with performance marketing - conversion-optimised, trial & error based, and iterative. The team’s understanding of their consumer is primitive, and first-principally aligned to business. You will be expected to turn this around:

• Understand who the consumer is - define a (few) consumer personas
• Define seasonality for the brand & how it affects the nature of demand
• Establish a Brand Health Track - and how it evolves with seasonality
• Identify Triggers, Barriers & RTBs at every consumer touchpoint, across the funnel

You are the right fit for the role, if:

• You have 1-3 years of work experience in content creation, working with visual designers & video editors.
• You seek problem solving opportunities with a rational approach.
• You are a design thinker - who understands what truly moves and influences consumers - ideally, a good mix of left and right brained thinking.
• Marketing Budget is not in input to your decision-making - you are happy to work within constraints and grow with the brand.
• You are obsessed with detail & often spot opportunities by paying attention to detail.
• You have a strong ability to communicate and work across functions.
• You like to get your hands dirty.

Why this is a great opportunity for you:

• Great set of peers to work with values mutual respect and clear communication
• Right to win - The founding team understands the business and has an amazing vision to chase
• Opportunity to work on a highly critical role, which will have a direct and big impact
• Transparent work culture with ‘No door’ policy
• All of the above perks of joining a high potential company very early, along with a competitive market compensation.