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Virohan
About Virohan
Virohan is a Healthcare focused Ed-Tech company training youth for jobs in the healthcare sector. We aim to create India’s largest Industry demand-led edtech platform for healthcare professionals.
We are funded by Blume Ventures, Rebright Partners (Japan), elea Foundation for Ethics in Globalization (Switzerland), Artha Impact (Switzerland), Yunus Social Business(an impact fund founded by Nobel Laureate Prof. Mohammad Yunus based out of Germany), AngelList, Keiretsu Forum amongst others.
Virohan is operating at the cusp of Edtech and Healthcare. Both these industries have entered a new phase of growth because of the pandemic and will grow rapidly over the next 10 years.
The time to enter this space and make your mark is now.
We're building the Marketing & Growth team at Virohan on the following 4 pillars:
● Talent - We look for solution-hungry complex-problem solvers to increase the talent density of our team
● Ownership - We expect very high ownership from outcome-paranoid team players
● Communication - We propagate open & honest communication with regular un-filtered constructive feedback
● Bias for Action - We believe done is better than perfect, and that said & done shouldn't differ by much
Are you a Virohan-ite?
Are you someone who pays a lot of attention to marketing communication subjected to you, trying to uncover the consumer insight that must have led to it? Do you enjoy consumer marketing and love talking to consumers to uncover that one game changer insight? Are you looking to join the next big thing?
If you’re nodding your head, you’re reading the right JD. We’re looking for passionate, talented people who want to change the way the world thinks about higher education and unlock human potential, regardless of circumstance.
What you’ll be responsible for:
● Solving Business Challenges:
-Understand what the channel is - speak to channel partners/affiliates in-person / on-call, conduct surveys & establish hypotheses for the market behaviour
-Build offering (product & pricing) closely with the Sales team basis TAM, size of prize and consumer understanding
-Solve for channel success - Own KPIs like affiliate onboarding, affiliate success, event through-put etc.
-Build acquisition strategies: Identify and set-up alternative streams of business while having a metric-backwards mindset to build new predictable channels
● Solving Deployment Challenges:
-Proposition: “Why” would a partner affiliate with Virohan, a particular campus & a particular program, over other alternatives? What is the trigger for the partner, what is the insight around it and how do we build the channel success accordingly?
-Place: Ensuring the demand-supply match across affiliate, campus and program. Do we have the right depth and productivity of affiliates to ensure campus and program success.
-Promotion: Deploying (a share of ) the marketing budget (across various steps of the funnel) towards a mix of the right media & messaging in the offline segment
You are the right fit for the role, if:
● You have 1 - 5 years of work experience in demand-facing growth management roles (preferably in the offline domain)
● You seek problem solving opportunities with a rational approach, with an ability to seek & identify key irrationalities that drive decision-making when it comes to the end consumer.
● You are a design thinker - who understands what truly moves and influences consumers - ideally, a good mix of left and right brained thinking.
● Marketing Budget is not in input to your decision-making - you are happy to work within constraints and grow with the brand.
● You are obsessed with detail & often spot opportunities by paying attention to detail.
● You have a strong ability to communicate and work across functions.
● You like to get your hands dirty - you like talking to consumers, placing yourself in their shoes and routinely stepping out for on-ground research.
Why this is a great opportunity for you:
● Great set of leaders to work with - who enable, empower & create autonomy to make you the best version of yourself.
● Virohan has the right to win. With a founding team understands the business, and a steadily growing business that is built on strong fundamentals.
● Open, Honest & Transparent culture where you own your growth & outcomes.
● Joining a high-growth startup rather early, along with a competitive market compensation.
