Roles & Responsibilities:
- Conduct market research and competitor surveys to identify opportunities and market trends.
- Identify and promote additional offerings and value-added services for prospective students.
- Build and maintain relationships with colleges, coaching institutes, and other educational institutions.
- Coordinate with HODs, and institutional stakeholders to organize seminars, workshops, career guidance sessions, and other BTL activities.
- Identify, onboard, and manage channel partners to strengthen offline sales and expand market reach.
- Engage prospective students through counseling sessions, awareness campaigns, and field interactions while effectively communicating Virohan’s value proposition.
- Conduct house visits and interact with parents to build trust and support student enrollment.
- Execute local BTL (Below-the-Line) marketing activities in coordination with internal teams.
- Generate, nurture, and convert leads through consistent follow-ups and relationship management.
- Build and maintain strong relationships with agents and referral networks to achieve monthly sales targets.
- Prepare daily field reports, maintain activity trackers, and provide regular market feedback to the reporting manager.
The Successful Applicant:
- 3–7 years of experience in Field Marketing, Sales, Business Development, or Educational Marketing.
- Experience working with higher education institutions, universities, business schools, or EdTech organizations offering MBA programmes will be strongly preferred.
- Comfortable with extensive field travel and committed to daily market visits. • Strong consultative selling skills with the ability to build trust and long-term relationships.
- Ability to work in a target-driven environment and handle sales pressure effectively.
- Excellent communication and interpersonal skills; proficiency in regional language(s) will be an added advantage.
- Strong presentation and public speaking skills with the ability to represent the organization professionally.
- Quick learner who is receptive to feedback and continuously strives for improvement.
- Presentable personality with prior fieldwork experience, preferably in the education, EdTech, training, or service industry.
- Proficient in MS Office/Google Workspace and CRM tools.
